Director Product Management - Marketing Workflow Management

Director Product Management - Marketing Workflow Management

Director Product Management - Marketing Workflow Management

Apply locations : 1000 Nicollet Mall, Minneapolis, MN 55403-2542

Time type : Full time

Posted on : Posted 3 Days Ago

Job requisition id : R0000382479

The pay range is $147,000.00 - $264,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience, and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance, and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

The MarTech Product team is dedicated to creating a connected tech ecosystem that delivers a real-time overview of plans, budgets, resources, and performance metrics. Within this group, the Planning and Workflow Management team is focused on developing and integrating a tech-enabled system that drives efficient, scalable, and transparent marketing operations across the Marketing organization.

We are seeking a Director, Product Management – Marketing Workflow Management to lead this transformative effort, shaping the tools and processes that enhance the way our Marketing teams collaborate, plan, and execute.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained, and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology, and design work.

You will be accountable for building, coaching, and mentoring a strong team of product managers while also building a strong team culture of progress, transparency, and efficiency across Product teams. You will be responsible for elevating your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution-related barriers for your teams.

As the Director, Product Management – Marketing Workflow Management , you will be responsible for defining and driving the vision, strategy, and roadmap for marketing workflow management tools. This role is pivotal in enabling a connected and efficient ecosystem, ensuring real-time insights into plans, budgets, resourcing, and performance metrics while aligning marketing workflows with enterprise goals.

Key Responsibilities

Develop and own the product vision, strategy, and roadmap for marketing workflow management tools that optimize the entire Marketing ecosystem, from media planning to strategy, creative execution, and operations.

Focus on building solutions that improve efficiency, collaboration, and transparency across teams while addressing current and future business needs.

Identify and address pain points in existing workflows, designing scalable solutions to automate and streamline processes.

Ensure seamless integration of planning, budgeting, resource allocation, and real-time project tracking features.

Establish clear checkpoints for reviews and approvals (e.g., creative reviews, legal compliance checks) to maintain quality and consistency.

Partner closely with marketing, creative, and operational leaders to align product goals with stakeholder needs.

Drive adoption of new tools and systems, ensuring they deliver tangible value to the Marketing organization.

Develop feedback loops and analytics capabilities to continuously improve workflow tools, highlighting areas for optimization and delivering actionable insights.

Stay at the forefront of industry trends and emerging technologies in marketing workflow management, bringing innovative solutions to Target’s marketing ecosystem.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you :

Four-year degree or equivalent experience

10 years of product management experience, with a focus on marketing operations, workflow optimization, or MarTech.

Demonstrated experience leading complex, cross-functional initiatives and managing product roadmaps.

Strong understanding of marketing processes, workflow management tools, and automation technologies.

Familiarity with data-driven decision-making and the ability to integrate analytics into product development.

Exceptional leadership and communication skills, with the ability to influence and align diverse stakeholders.

Skilled in driving cross-functional collaboration between creative, operational, and technical teams.

Passion for staying ahead of trends in marketing technologies and implementing forward-thinking solutions that enhance team performance.

This position will operate as a Hybrid / Flex for Your Day work arrangement based on Target’s needs. A Hybrid / Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team, and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role : https : / / tgt.biz / BenefitsForYou_F

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Application deadline is : 02 / 21 / 2025.

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Salary : $147,000 - $264,000