What are the responsibilities and job description for the Customer and Audience Segmentation Strategist Job at Rover.com in Seattle position at Rover.com?
Who we are :
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
Your Accountabilities :
- Develop and implement Rover’s customer and audience segmentation strategy. Unlock Rover’s ability to target relevant communications to specific customer types across geographies, continually refining the strategy over time.
- Align audience segmentation with marketing investments in partnership with cross-functional teams (finance, analytics, and marketing channels).
- Test and implement a framework for appending 3rd party data (Experian, etc.), working with analytics and infrastructure teams to validate impact on conversion and owning the relationship with those vendors.
- Develop reporting for audience segments, establishing a framework and KPIs to measure performance towards penetrating each segment.
- Work closely with channel owners to establish performance metrics and targets by channel, providing recommendations by audience segment and owning results.
Your Qualifications :
Benefits :
Compensation :
Rover is an equal opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.
We are committed to working with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Salary : $118,476 - $152,686
