What are the responsibilities and job description for the Lifecycle Marketing Lead - 9-month contract position at Rover?
About the team:
We are a highly productive global team consisting of customer journey advocates, CRM strategists, and CRM operations. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters.
The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.
Who we're looking for:
Rover is seeking a Lifecycle Marketing Project Manager (9-month contract) to work with our Lifecycle Marketing team. This role will lead various customer journey projects with a strong focus on CRM & omni-channel strategy enhancements, customer centric-go-to-market plans and innovation. They will work closely with the CRM strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality, on time, and on budget through effective communications, risk management, and day-to-day oversight of projects.
As part of the role you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with a high-energy, goal-oriented team and are constantly seeking opportunities to learn and hone your marketing skills.
This role will report to the Sr. Director, Lifecycle Marketing
- Managing Lifecycle Marketing and customer centric led projects across cross-functional teams
- Partnering with CRM and Growth teams on aligning go-to-market strategies against customer journey maps
- Working closely with the CRM Strategy team on organizing and prioritizing projects related to bookings and customer experience
- Develop and improve go-to-market processes, including intake, project documentation, production, reporting, and documentation for collaborators.
- Lead multiple and concurrent projects and their interdependencies. This includes prioritizing, delegating, assessing timelines, and leading relevant meetings.
- Act as a hub for communication, problem-solving, and managing expectations of our partners, both CRM and cross-functional.
- Develop and maintain excellent relationships; encourage a collaborative approach.
- Maintaining CRM reporting and monitoring progress against team metrics.
- 3-5 years of Lifecycle or CRM experience
- Experience in program and process management gained through leading large and complex projects. With the ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
- Ability to effectively manage the workloads of others based on their time and strengths.
- Strategic competence and partnership skills are a must.
- Experience defining, tracking, and analyzing marketing performance.
- Effective communication skills across the organization. Excellent at building and maintaining strong relationships, both internal and external.
- Strong attention to detail.
- An understanding of and a desire to continuously improve processes.
- Track record of creating and implementing efficiencies in your programs.
- Self-starter that thrives in a fast-paced environment.
- Keeping up to date on current CRM trends and standard processes.
- College degree or equivalent experience.
- SQL
- HTML/CSS
- Strong understanding of deliverability standard methodologies
- Experience using a large ESP (Iterable preferred)
- The hourly rate for this role is $39.88 - $47.95.
Salary : $40 - $48
