What are the responsibilities and job description for the Paid Media Channel Manager - Video & Display position at Rover?
Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet-and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones-and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people-and that starts with our employees.
Who We're Looking For:
We're seeking a Paid Media Channel Manager - Video & Display to join our growth marketing team. In this role, you'll drive success across our online paid advertising channels, with a primary focus on YouTube and Display advertising. The ideal candidate is eager to explore and test upper-funnel opportunities by identifying new platforms, optimizing audience strategies, and leveraging innovative ad formats.
Success in this role requires a balance of analytical rigor and creative instincts, as well as the ability to collaborate closely with cross-functional teams including creative, analytics, and media buying partners. If you're passionate about testing and optimizing campaigns, thrive in a fast-paced environment, and are enthusiastic about learning and growing with the company, we'd love to hear from you.
Your Responsibilities:- Build and run paid marketing campaigns across upper and mid-funnel digital channels (YouTube, Display, App).
- Day-to-day operations including flighting creative, audience targeting and placement optimizations, bid/budget management and monitoring key metrics like CTR, CPM and ROI.
- Create and maintain regular reporting to track campaign performance and share insights, partnering with Business Analytics where appropriate.
- Plan and execute creative testing, including A/B testing formats, messaging, and calls-to-action, to optimize for performance.
- Partner with internal and external creative teams to develop new advertising assets based on creative insights driven by our programs
- Work alongside internal marketing analytics and product teams to track and evaluate your channel's performance
- Stay up-to-date with industry trends, platform innovations, and competitor strategies to identify new opportunities.
- Promote a collaborative, inclusive culture by aligning with company values, fostering communication across teams, and championing shared goals.
- 5-7 years of experience in digital marketing, preferably with 2-3 years focused on running paid video and display programs.
- Demonstrated proficiency in media buying through platforms like Google Ads and the Trade Desk.
- Experience with reporting progress to goals and achieving business results with regular reporting, collaborative and thoughtful planning, performance management, and forecasting.
- Proven analytical skills, with the ability to handle large datasets and draw actionable insights using excel and data visualization tools.
- Detail oriented and the ability to understand what messaging and creative will deliver results.
- Experience designing and executing experiments, including creative and audience testing to measure and optimize performance.
- Strong communication and collaboration skills, with the ability to present ideas and results clearly to stakeholders.
- Curiosity and passion for learning
- Bachelor's Degree in marketing, business, statistics or similar analytical field of study desired. Relevant experience will be considered.
- Experience with app advertising or mobile attribution platforms (e.g. Branch, Kochava) is a bonus, but not required.
- Competitive compensation
- 401k
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
- Regular team activities performed in-person and virtually
- In the greater Seattle area the first-year salary range is $91,485-$117,902. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
- The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary : $91,485 - $117,902
