What are the responsibilities and job description for the Digital Marketing Specialist position at Rowan Appliance Inc?
At Rowan Appliance, we value dedication, attention to detail, and a genuine interest in the roles we offer. To ensure we're connecting with candidates who truly align with our values and mission, please note that we do not consider applications submitted only through LinkedIn's Easy Apply feature. We encourage applicants to take the time to thoroughly review the job description, tailor their application, and apply thoughtfully.
Job Summary:
Rowan Appliance Inc., a leading e-commerce company specializing in home and commercial appliances, is looking for a talented and passionate Digital Marketing Specialist to join our team. The ideal candidate will play a key role in developing, implementing, and managing online marketing campaigns across various platforms to drive brand awareness, increase customer engagement, and boost sales.
Key Responsibilities:
- Develop and execute digital marketing strategies across platforms, including SEO, SEM, email marketing, social media, and content marketing.
- Manage and grow social media accounts (e.g., TikTok, Instagram, Facebook, LinkedIn) by creating engaging content, responding to comments, and analyzing performance.
- Optimize website content for SEO to drive organic traffic and improve search engine rankings.
- Plan and execute paid online advertising campaigns (Google Ads, Facebook Ads, etc.), including budget management, targeting, and performance analysis.
- Collaborate with the content creation team to develop compelling marketing materials (graphics, videos, blogs) that align with brand identity and marketing goals.
- Monitor and report on key performance indicators (KPIs) for marketing campaigns, using analytics tools to make data-driven decisions and optimize strategies.
- Conduct market research to stay up-to-date on industry trends and competitive activities.
- Coordinate and support digital campaigns for product launches, promotions, and special events.
- Maintain and update marketing databases, email lists, and customer relationship management (CRM) tools.
- Work closely with cross-functional teams, including design, sales, and customer service, to ensure alignment of marketing strategies with business goals.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2 years of experience in digital marketing, preferably in e-commerce or related industries.
- Strong knowledge of SEO, SEM, and social media marketing.
- Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
- Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM software.
- Excellent communication, writing, and editing skills.
- Creative thinker with the ability to develop and execute innovative marketing strategies.
- Strong analytical skills and ability to interpret data to make informed marketing decisions.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge of video and photo editing tools is a plus.
Benefits:
- Competitive salary
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid Time Off (PTO)
- Paid parking
- Collaborative and supportive work environment
- Opportunities for professional growth and development
- Collaborative and supportive work environment
- Opportunities for professional growth and development
How to Apply:
- If you're passionate about digital marketing and want to help us grow our brand, we'd love to hear from you! Please send your resume and a cover letter to careers@rowanappliance.com.