What are the responsibilities and job description for the Marketing Manager position at Rowan Appliance Inc.?
About Us
At Rowan Appliance Inc., we are committed to redefining innovation in the home and commercial appliance industry. With a mission to merge Art, Technology, Humanity as One , our goal is to create sustainable, cutting-edge products that enhance daily life. We are seeking a visionary Marketing Manager to lead our marketing efforts, elevate our brand, and drive business growth.
Job Summary
The Marketing Manager will take full ownership of marketing strategy and execution, overseeing a talented marketing team and collaborating with other departments to align marketing initiatives with the company’s mission and goals. This senior-level role is ideal for a strategic thinker and experienced leader who thrives in a fast-paced, innovative environment.
Key Responsibilities
- Strategic Leadership :
- Develop and implement a comprehensive marketing strategy that aligns with company objectives.
- Identify growth opportunities and market trends to strengthen the brand’s position.
- Collaborate with executive leadership to set marketing goals and priorities.
- Team Management :
- Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
- Work closely with the Brand Manager and other key personnel to execute campaigns effectively.
- Campaign Oversight :
- Plan and oversee integrated marketing campaigns, including digital, traditional, and experiential marketing efforts.
- Ensure all campaigns align with brand guidelines and company mission.
- Budget Management :
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor campaign performance to maximize ROI and provide insights for optimization.
- Data-Driven Decision Making :
- Analyze market data, campaign metrics, and customer behavior to inform marketing strategies.
- Prepare regular reports on marketing performance for executive leadership.
- Innovation and Trends :
- Stay ahead of industry trends and introduce new tools, technologies, and strategies to enhance marketing efforts.
- Identify opportunities to expand into new markets and reach broader audiences.
Qualifications
Preferred Qualifications
What We Offer
How to Apply
If you’re a strategic thinker with a passion for innovation and leadership, we’d love to hear from you! Please submit your resume, cover letter, and any relevant work samples to careers@rowanappliance.com
