What are the responsibilities and job description for the Digital Media Production Manager, Marketing - Rowan University position at Rowan University?
Digital Media Production Manager
The Digital Media Production Manager leads the university's multimedia team in creating high-quality video and photographic content for academic, marketing, and institutional purposes. This leadership position oversees all aspects of digital media production while working closely with their creative team. The ideal candidate will combine technical expertise in videography and photography with strong leadership abilities, strategic planning skills, and a vision for advancing the university's visual storytelling capabilities.
Position Overview
Reporting to the Director of Creative and Digital Content, this role is responsible for developing and implementing the university's digital media strategy, supervising production staff, managing departmental resources, and ensuring all multimedia content meets institutional standards for quality and accessibility.
The Digital Media Production Manager plays a crucial role in elevating the university's visual presence and enhancing its educational mission through compelling multimedia content. This position offers the opportunity to shape the institution's digital media strategy while leading a talented team of creative professionals.
Key Responsibilities
Leadership & Management
Education & Experience
The Digital Media Production Manager leads the university's multimedia team in creating high-quality video and photographic content for academic, marketing, and institutional purposes. This leadership position oversees all aspects of digital media production while working closely with their creative team. The ideal candidate will combine technical expertise in videography and photography with strong leadership abilities, strategic planning skills, and a vision for advancing the university's visual storytelling capabilities.
Position Overview
Reporting to the Director of Creative and Digital Content, this role is responsible for developing and implementing the university's digital media strategy, supervising production staff, managing departmental resources, and ensuring all multimedia content meets institutional standards for quality and accessibility.
The Digital Media Production Manager plays a crucial role in elevating the university's visual presence and enhancing its educational mission through compelling multimedia content. This position offers the opportunity to shape the institution's digital media strategy while leading a talented team of creative professionals.
Key Responsibilities
Leadership & Management
- Supervise and mentor video producers, photographers, and production assistants
- Establish clear goals, workflows, and quality standards for the digital media department
- Conduct regular performance evaluations and provide professional development opportunities
- Lead team meetings and coordinate project assignments based on departmental priorities
- Manage departmental budget and equipment resources
- Develop and implement a comprehensive digital media strategy aligned with university goals
- Establish style guides and technical standards for all video and photographic content
- Identify emerging trends in digital media and implement innovative approaches
- Collaborate with academic departments to create effective multimedia learning resources
- Analyze performance metrics and adapt strategies to maximize content effectiveness
- Oversee the full production cycle for high-priority video and photography projects
- Review and approve creative concepts, storyboards, and final deliverables
- Ensure all content meets accessibility standards and complies with university policies
- Coordinate cross-departmental collaborations for major institutional projects
- Participate in shoots for high-profile events and specialized projects as needed
- Manage production scheduling and resource allocation for maximum efficiency
- Oversee equipment maintenance, upgrades, and procurement
- Implement systems for content management, archiving, and distribution
- Develop and maintain production protocols and safety standards
- Prepare regular reports on department activities, accomplishments, and metrics
Education & Experience
- Master's degree in Film Production, Media Studies, Communications, or related field
- Minimum 10 years of professional experience in digital media production
- At least 5 years of experience in a management or supervisory role
- Proven track record of leading creative teams and managing complex multimedia projects
- Experience in higher education environment preferred
- Expert knowledge of video and photography production techniques
- Advanced proficiency with industry-standard editing software (Adobe Creative Suite, Final Cut Pro)
- Strong understanding of digital content distribution platforms and analytics
- Knowledge of accessibility standards for multimedia content
- Experience with project management tools and production management systems
- Excellent interpersonal and communication skills
- Demonstrated ability to inspire and motivate creative professionals
- Strong decision-making and problem-solving capabilities
- Ability to manage multiple priorities in a fast-paced environment
- Commitment to fostering a collaborative and innovative team culture
- Portfolio demonstrating high-quality video and photography work
- Experience with budget management and resource allocation
- Understanding of copyright laws and intellectual property considerations
- Ability to work flexible hours as needed for special events
