Demo

Social Media Content Strategist (PSS3), Marketing

Rowan University
Glassboro, NJ Full Time
POSTED ON 2/4/2025
AVAILABLE BEFORE 5/4/2025

Job Title : Social Media Content Strategist

Location : Rowan University, Glassboro, NJ

Position Type : Full-Time (PSS3)

Job Summary :

We are seeking a creative and passionate Social Media Content Strategist to join the Division of Communications & Marketing. Reporting to the Associate Director of Social Media, this role focuses on developing and executing innovative strategies that elevate Rowan University’s social media presence.

Key Responsibilities :

Develop and implement comprehensive social media strategies tailored to Rowan University’s goals, audience demographics, and brand identity.

Plan and produce high-quality, engaging content across various formats, including photos, videos, graphics, and written posts, optimized for each platform such as Instagram, TikTok, Facebook, Threads, X (formerly Twitter), LinkedIn, and YouTube.

Support content calendars in alignment with university initiatives, incorporating key events, student stories, and academic achievements.

Leverage tools like CapCut, Canva, InShot, and Adobe Creative Suite to enhance content quality and storytelling.

Attend on-campus and off-campus events to capture live content, including photography, and videography.

Write concise, impactful short-form content designed to grab attention and drive engagement across social platforms.

Assist in the ideation, planning, and execution of creative campaigns that promote Rowan University’s programs, events, and community initiatives.

Coordinate with university departments and stakeholders to align campaigns with institutional priorities and messaging.

Monitor and evaluate emerging social media trends, platform updates, and audience preferences to identify new opportunities for engagement.

Regularly research competitors and peer institutions to benchmark Rowan University’s social media performance.

Stay ahead of social media trends, platform updates, and emerging technologies to ensure content remains relevant and engaging.

Required Qualifications :

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Proven experience creating and strategizing content for social media (portfolio or examples required).

Proficiency in mobile content creation and editing tools such as CapCut, InShot, and similar apps.

Collaborative mindset, with the ability to work closely with students and cross-departmental teams.

Strong understanding of social media platforms and their algorithms, particularly TikTok, Instagram, and YouTube.

Exceptional storytelling, photography, videography, and editing skills.

Ability to work independently and as part of a team in a fast-paced environment.

Strong attention to detail, creativity, and organizational skills.

Flexibility to work evenings or weekends for event coverage, as needed.

Familiarity with cameras and production equipment is a plus.

Preferred Qualifications :

Experience working in higher education or with Gen Z audiences.

Experience with Sprout Social, or similar Social Media Management platforms is a plus.

How to Apply :

Interested candidates should submit a resume, cover letter, and portfolio of relevant work.

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Social Media Content Strategist (PSS3), Marketing?

Sign up to receive alerts about other jobs on the Social Media Content Strategist (PSS3), Marketing career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$109,590 - $144,591
Income Estimation: 
$165,106 - $222,816
Income Estimation: 
$163,290 - $221,432
Income Estimation: 
$149,413 - $192,299
Income Estimation: 
$109,590 - $144,591
Income Estimation: 
$165,106 - $222,816
Income Estimation: 
$163,290 - $221,432
Income Estimation: 
$149,413 - $192,299
Income Estimation: 
$53,986 - $68,498
Income Estimation: 
$69,350 - $97,047
Income Estimation: 
$73,300 - $95,100
Income Estimation: 
$68,562 - $85,985
Income Estimation: 
$68,562 - $85,985
Income Estimation: 
$94,086 - $122,178
Income Estimation: 
$94,794 - $126,331
Income Estimation: 
$85,429 - $107,235
Income Estimation: 
$85,429 - $107,235
Income Estimation: 
$114,183 - $151,971
Income Estimation: 
$97,840 - $130,650
Income Estimation: 
$114,945 - $147,946
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Rowan University

Rowan University
Hired Organization Address Glassboro, NJ Full Time
Clerk Typist, Office of the Provost Job no : 500334 Work type : Regular Full-Time Location : Glassboro, New Jersey Categ...
Rowan University
Hired Organization Address Glassboro, NJ Full Time
Position Summary: Under direction of the Associate Vice President for Student Life, the Program Assistant performs basic...
Rowan University
Hired Organization Address Glassboro, NJ Full Time
Program Coordinator, Testing Services (Professional Services Specialist 4 - AFT Range 18) Department: Accessibility Serv...
Rowan University
Hired Organization Address Glassboro, NJ Full Time
Under the direction of a Director 3 or 4 in the Facilities area at a state college, supervises one or more sections of a...

Not the job you're looking for? Here are some other Social Media Content Strategist (PSS3), Marketing jobs in the Glassboro, NJ area that may be a better fit.

Social Media Specialist (PSS3), Marketing

Rowan University, Glassboro, NJ

AI Assistant is available now!

Feel free to start your new journey!