Member Marketing Lead

Job Description - Member Marketing Lead (2500005O)Job Number : 2500005ODescription About the roleAt RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.The Member Marketing Lead is responsible for developing, leading, and delivering RACQ’s member communications across email, SMS, direct mail, and other 1 : 1 channels. Leveraging data and technology to deliver individualised messages to identified audiences, the Member Marketing team shapes touchpoints and journeys to connect members to products and services, demonstrate and deliver member value, and deepen the relationship with members through the RACQ brand experience.This includes member marketing and service communications, onboarding, cross-sell, and retention campaigns and journeys.Key contributor to our personalised member marketing strategy to support members through their journey.Work closely with key business partners to identify opportunities, alignment of efforts, and collaborate to deliver and optimise business and marketing results.Design and deliver effective marketing campaigns and communication strategies to engage members, deepen coverages per member, and increase member satisfaction.Ensure that campaigns are insight-driven, personalised, and member-centric.Support the development of our marketing and advertising technology roadmap working with business partners and external agencies and suppliers.Actively contribute to the RACQ Group marketing strategy and development of the annual plan and budget to ensure the achievement of stated objectives.Maintain an efficient and effective work practice in accordance with system procedures and ensuring compliance is maintained with industry regulations including data security, adherence to contact rules, privacy, and spam legislation.About youStrong negotiation and relationship management skills applicable to a business environment.Ability to develop trust and high levels of engagement in a business environment.Ability to interrogate and clarify key required information relating to marketing activity.Technical expertise and experience in Adobe Journey Optimizer and Real-time CDP or similar marketing platforms.Experience in database, platform, and direct marketing campaign management.Experience in media tagging on digital campaigns, content, and web.An ability to work seamlessly at all business levels to achieve results.Why join RACQ?It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon-neutral organisation by 2030. We’ve invested in and partnered with sustainable companies, including the introduction of home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to you, and how we can help you find your balance.At RACQ, we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion, particularly for people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability-related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirements, please advise us at the time of applying.What we offer you : Financial benefits and discounts on a range of banking, assistance, and insurance products.Give back to our communities with paid volunteer leave, payroll giving, and volunteering for community events such as MotorFest.A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural / religious reasons, personal leave for wellbeing, gender affirmation leave.Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such as annual flu vaccinations, corporate health insurance offers, and free and confidential Employee Assistance Program (EAP).Invest in your development with in-house development programs and access to an extensive digital learning platform.Please Note : to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments, and / or criminal history checks as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.RACQ is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.#J-18808-Ljbffr