Lead, Social Media Content

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary

The Social Media Content Lead will be responsible for developing and implementing social media strategies, creating engaging and shareable content across platforms. This role requires expertise in social media management, content creation, video editing, and graphics that all align with our brand’s goals. This role will partner with key internal and external team members to create engaging, high-quality content on our platforms regularly and consistently against a strategic editorial calendar. Our ideal candidate needs to have strong communication, analytical, and strategic thinking skills to define the right priorities.

Essential Duties And Responsibilities

• Lead the global social media content strategy for the business with a focus on delivery and growth metrics, aligned with company goals and target audience needs.
• Collaborate with marketing, product, and consumer insights to understand audience personas, industry trends, and customer pain points to inform content creation.
• Manage a team to develop and maintain a content capture calendar (that fuels our editorial calendar) and ensure transparency, for consistent and timely content delivery across various platforms.
• Collaborate with the Creative Director and Head of Social Media to package a unified social media visual and verbal system that follows our brand standards in a social-first manner.
• Manage social designer(s), writer(s), editor(s), producer(s), and other collaborators to efficiently deliver a consistent stream of multi-media content.
• Monitor content performance metrics, analyze data, and provide insights to refine content strategies and improve engagement.
• Strategize, package, shape and present compelling narratives that resonate with our customers to build our brand.
• Autonomous creation of short-form stories across various earned and owned channels.
• Partner with the PR and Content teams to build engaging content that supports PR and Communication’s efforts.
• Stay current with industry trends, emerging technologies and content marketing best practices.
• Establish an influential voice in shaping the growth of the Silversea brand, becoming the ‘go-to’ person for all organic content.
• Enable go-to-market team members to leverage content to engage prospective customers in their stages.
• Provide weekly reporting and status updates to supervisor and executives when applicable.
• Other duties as required.
  
  

Qualifications, Knowledge And Skills

• 5 years’ experience in content marketing and/or social media role
• Experience creating and directing multi-media content production for social media, website, email and more.
• Comfortable crafting written, design and video content.
• Experience shooting short-form social content on iPhone or DSLR camera ensuring lighting, sound, and camera angles are premium.
• Ability to work at a rapid pace, delivering multiple, varied edits throughout the week.
• Hyper-organized and comfortable wrangling resources, timelines, technology, and people to accomplish objectives.
• Hold yourself to the highest standard of excellence in all aspects of your work.
• Ability to rapidly gain an in-depth knowledge of Silversea products and competitors.
• Global outlook.
• Positive approach to problem solving through analytical thinking and operational efficacy.
• Strong sense of ownership and accountability.
• Understanding of consumer, product, brand, and competitive research.
• Strong critical decision-making and excellent communication skills.
• Cross-functional leadership expertise in a fast-paced and complex environment.
• Self-starter with ability to maintain poise when dealing with ambiguity.
• Experience creating and managing detailed timelines.
• Superior verbal communication skills.
• Proficiency with Word, Excel, PowerPoint and Adobe Creative Suite Products.
  
  

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.