Senior Manager, Product Marketing

Journey with us! Combine your career goals and sense of adventure by joining our exciting team at Royal Caribbean Group. We offer a competitive compensation and benefits package and excellent career development opportunities, each providing unique ways to explore the world.

This position will be working onsite from Miami.

Position Summary :

The Product Marketing Senior Manager will lead the strategic development and execution of comprehensive product positioning messaging and content needs for our entire product portfolio that will synthesize across all channels. This role builds the roadmap to integrate our product portfolio communications across the consumer experience and channels to ensure our experiences are strongly differentiated against our competitors. This role manages and provides direction to a project lead to ensure key strategy milestones are being achieved and that positioning and messaging deliverables are up to our product standards. Researches, explores, and evolves product efforts into new strategies and tactics beyond the expected. Documents and communicates product launch results and status to supervisor channels and partner teams.

Essential Duties and Responsibilities :

• Collaborate with product strategy, product development, and stakeholder departments to understand marketable opportunities and devise a strategic cross-channel multi-market plan for product marketing strategies to achieve business goals.
• Devise timing and approach for product marketing development and guide the product marketing channel leads to ensure timely delivery and implementation of various product initiatives.
• Clearly outline product marketing strategy goals, objectives, positioning / messaging strategy, channel tactics, channel content needs, set measurable KPIs, and analyze effectiveness of products in-market.
• Analyze and forecast current market challenges, provide competitive analysis, and put forth innovative product marketing solutions.
• Continually call upon product knowledge to ascertain the cause-and-effect of interdependent products and how other product marketing strategies may need to be adjusted in light of new tactics.
• Possess a highly collaborative people-focused personality to ensure strong relationships with team and channel leaders and higher investment by channel teams to achieve shared goals.
• Explore and evolve new product marketing strategies and creative deliverables toolkit to bring higher awareness and engagement from expanding and new audiences.
• Provide regular product marketing updates to North America and global markets.
• Provide weekly reporting and status updates to supervisor and executives when applicable.
• Other duties as required.

Qualifications, Knowledge and Skills :

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunities to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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Nearest Major Market : Miami

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