Social Media Marketing Coordinator

The role of the Social Media Marketing Coordinator is responsible for providing support to the Director of Marketing & Communications with developing and implementing strategies that promote RPCRA’s brand, products, member benefits, Multiple Listing Service, and communication outreach. The position will assist in planning, organizing, and executing events for the association, as well as manage social media content to enhance the association’s online presence. The candidate will work closely with the Marketing and Communications Department.

HOURS/DAYS

Monday – Friday: 8 AM – 5 PM

Occasional overtime on evenings and weekends required.

ESSENTIAL DUTIES AND RESPONSIBILITIES Other duties may be assigned.

·    Assist in coordinating event logistics, including venue, catering, audiovisual setup, promotion, registration, and materials.

·    Collaborate on campaign/event vision, themes, content, and marketing strategies to enhance brand impact and audience engagement.

·    Analyze performance metrics and generate reports using tools like Facebook Insights, Instagram Analytics, and LinkedIn Analytics.

·    Manage the association’s social media platforms (Facebook, Instagram, LinkedIn, and YouTube).

·    Develop, schedule, manage, engage and respond to social media posts.

·    Assist in writing engaging social media copy tailored to different audiences.

·    Create and edit videos for platforms like Facebook Stories/Posts, Instagram Reels, and YouTube.

·    Work with the Marketing and Communication Department to ensure promotional deliverables are inventoried, ordered, and delivered on time for all events and within budget.

·    Develop and execute social media strategies to promote Association events, initiatives, and member services.

·    Create engaging social media content, including posts, images, and videos.

·    Monitor and respond to interactions on social media, fostering a positive community engagement.

·    Collaborate with the marketing team to maintain a consistent brand voice across all platforms.

·    Stay current with social media trends, platform updates, and industry changes.

SKILLS AND QUALIFICATIONS

·    Bachelor’s degree in marketing, communications, social media, or a related field.

·    Minimum of three years relevant work experience in the field of marketing, communications, and/or social media.

·    Strong organizational skills with attention to detail, ability to multitask and manage multiple time-sensitive tasks and projects.

·    Expert with social media platforms and content creation tools.

·    Highly proficient in use of MS-Office Suite (Word, Excel, PowerPoint, etc.)

·    Excellent written and verbal communication skills. Must possess excellent spelling, grammar, proofreading and editing skills.

·    Highly proficient in social media analytic tools (e.g., Hootsuite, Canva, Eventbrite).

OTHER GENERAL OPERATIONAL DUTIES include the following. Other duties may be assigned.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to sit and talk. The employee is occasionally required to reach with hands and arms stand and walk. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee regularly works indoors. The noise level in the work environment is moderate.

DISCLOSURE STATEMENT

No job description, for any one position, can possibly encompass all responsibilities which may be requested. The above job description defined is a summary of the major responsibilities of the position. The objective of any position is to effectively provide the services and support for Royal Palm Coast Realtor® Association.