Marketing Specialist

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events! On-site full-time!

Develop, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and Bing Ads campaigns to drive high-quality leads at the lowest possible CPL.

• Conduct keyword research, competitor analysis, and ongoing Performance Max (PMax) placement maintenance to improve ad efficiency and organic search rankings.

• Optimize ad copy, landing pages, and bidding strategies while implementing UI/UX enhancements to improve user experience and conversion rates.

• Monitor website analytics (Google Analytics, Google Search Console) and PPC performance to track KPIs and identify opportunities for improvement.

• Manage SEO efforts, including on-page and off-page optimization, backlink building, and technical SEO improvements to boost organic visibility.

• Collaborate with content specialist to integrate SEO best practices across digital assets and enhance organic reach.

• Meet regularly with Google Ads representatives to discuss performance insights and implement new strategies and provide reports to leadership.

Qualifications

Google Analytics, Google Search Console, Google Tag Manager, and Google Ads Editor.

Strong experience in Adobe Creative Suite (Illustrator, Photoshop, After Effects)

Direct Mail Management

• Develop and execute targeted direct mail campaigns to enhance lead generation.

• Coordinate with designers and vendors to produce compelling, brand-compliant mail materials.

• Oversee production, distribution, and database accuracy to ensure efficient execution.

• Track performance and integrate direct mail with digital marketing for maximum ROI.