What are the responsibilities and job description for the Digital Marketing Specialist - (U) position at RSI Security?
Location: 100% Remote, Globally, Work from anywhere
Type: Full-time, Permanent, Direct Hire
Pay: Based on experience, education, geographic location, and market rates.
Travel: None
*** Please ensure you read through the entire job posting and you also understand the work model, expectations, requirements, location, and qualification requirements for this role. ***
About Us:
RSI Security is a trusted leader in cybersecurity compliance and assessment, dedicated to helping organizations navigate complex security frameworks and safeguard their operations. We are committed to operational excellence, leveraging innovation and expertise to deliver tailored solutions that empower businesses to thrive in a rapidly evolving digital landscape. Our culture emphasizes collaboration, continuous improvement, and professional growth, offering team members the opportunity to contribute meaningfully to impactful projects in a supportive and forward-thinking environment.
Position Summary:
The Digital Marketing Specialist will play a vital role as the subject matter expert on utilizing marketing technologies to improve RSI’s marketing efforts including search engine optimization, customer segmentation, and social media. This individual will be responsible for aligning digital marketing strategies with the company’s business goals, implementing marketing automation tools, optimizing SEO, ensuring website privacy compliance, and providing data and reports to the leadership team to make informed business decisions. This role requires effective coordination with internal team members as well as outside vendors to align marketing efforts across the organization.
Roles & Responsibilities:
- Website and blog enhancements including SEO, design, optimization, performance, functionality, quarterly audits, and security
- Oversee and optimize ecommerce website using WooCommerce
- Manage Google Ads and optimize for ROI
- Email campaign creation and management
- Assist with event management, research, and speaking opportunities
- Build and enhance HubSpot automations and workflows to nurture leads and clients
- Conduct competitor and industry research
- Engage with clients and leads on LinkedIn using marketing best practices
- Report monthly on website, blog, and SEO performance using Google Analytics and other tools
- Evaluating, implementing, and improving marketing technologies and tools using
- Process design, implementation, and continuous improvement best practices
- Task and project management
Qualifications:
- Web development skills with HTML, CSS, JavaScript, PHP
- Google SEO and SSL auditing and optimization
- Extensive experience with developing, maintaining, and optimizing WordPress and WooCommerce websites and blogs
- Google Ads/PPC and Google Analytics
- HubSpot - CRM maintenance, auditing, and automation experience
- GoDaddy hosting security suite
- Familiarity with uptime monitoring tools, backup solutions, broken link checkers, performance testing tools, and cache management tools
- Asana or similar project management tools
- Strong email sequencing and campaign experience
- Event management experience
- Google Suite including Google Docs and Google Sheets
Benefits (location-based):
- Personal wellness and employee assistance program
- Employer-paid medical, dental, vision coverage, and life insurance
- Paid holidays, vacation, and sick time
Learning & Development:
- Educational reimbursement program
- E-learning training courses
- Company-sponsored leadership and mentoring program
Financial Wellness:
- 401K retirement plan with 100% employer match
- Performance bonus
Other Perks:
- Employee referral bonus program
- Work and life balance
- Remote work
As a global employer, we consider numerous factors when determining compensation, including the specific job responsibilities, your geographical location, and your level of experience.
Our commitment to equity, equal opportunity, inclusion, and diversity is part of our broader commitment to respecting fundamental human rights across our value chain. RSI Security is proud to be an Equal Opportunity Employer. The Company will consider for employment qualified applicants with arrest and conviction records.
Equal Opportunity Employer/Veterans/Disabled
For more information on RSI Security, please visit our website - www.rsisecurity.com or our social media RSI Security LinkedIn. On our career site, you will find some of the key steps you can expect to guide you along the way.
