What are the responsibilities and job description for the Demand Generation Manager position at RTA: The Fleet Success Company?
Description
Job Description
Do you thrive on making an impact by getting the right message in front of the right people at the right time? Are you passionate about demand generation, audience targeting, and making it impossible for ideal customers?not?to know who you are? Do you love both the creative challenge of capturing attention and the analytical rigor of optimizing performance? If so, keep reading...
The Marketing team at RTA is looking for a?Demand Generation Manager?to amplify our brand presence and ensure we’re always top-of-mind?for fleet management professionals. You’ll be the driving force behind?where, when, and how our message gets seen—whether that’s through digital ads, content syndication, event sponsorships, or creative offline placements. Your mission??Make RTA the go-to name in fleet management—recognized, respected, and always top-of-mind.
The right person will have a sharp?growth marketing mindset, a strong?data analysis skillset, and an eye for?creative, compelling campaign execution. You’ll own our paid media and campaign distribution strategy, manage a?$500K marketing budget, and optimize everything from?brand awareness to pipeline contribution and revenue.
This role is for someone who loves?testing, learning, and iterating, while collaborating across teams to ensure alignment with marketing, sales, and product strategies.
Does this sound like your groove? Apply!?
What We’re Looking For?
Someone who:?
Demand Generation & Campaign Strategy
The Bottom Line?
You’ve made it this far, so congratulations! We are really looking for people who are ideal team players, with an almost frightening intensity and a passion for clearly articulating differentiated value to the market and making sales easier.?
Base salary for the role is between $115k-130k, based on experience. This is a full-time, hybrid role (WFH available on Tues/Thurs) unless you aren't in the greater Phoenix-area, then it would be a fully remote role with a 10% travel expectation for visits to HQ and travel for conferences.
About Us?
RTA has been established since 1979 and is a certified Great Place to Work! Our purpose is to help fleets succeed, with our current mission to help fleets save $1B in their operations. We pride ourselves on creating a caring, team-oriented, family-friendly atmosphere for both staff and clients, and love that our work makes a positive impact on all the lives we touch. Our clients are the backbone of society. They carry kids in school buses, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools and experiences available to them.??
Our office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches, and genuinely enjoy each other’s company. We offer some pretty unique perks and benefits, as well as all the standard ones.
Coming from the east side of Phoenix? You’ll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 30 minutes to get here from downtown Scottsdale in the mornings. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions.?
If all of this sounds like you, and your type of company, then click apply! Seriously, we’ve asked you three times, and you are still reading. Come on, get your hands up and let’s raise the roof!
Job Description
Do you thrive on making an impact by getting the right message in front of the right people at the right time? Are you passionate about demand generation, audience targeting, and making it impossible for ideal customers?not?to know who you are? Do you love both the creative challenge of capturing attention and the analytical rigor of optimizing performance? If so, keep reading...
The Marketing team at RTA is looking for a?Demand Generation Manager?to amplify our brand presence and ensure we’re always top-of-mind?for fleet management professionals. You’ll be the driving force behind?where, when, and how our message gets seen—whether that’s through digital ads, content syndication, event sponsorships, or creative offline placements. Your mission??Make RTA the go-to name in fleet management—recognized, respected, and always top-of-mind.
The right person will have a sharp?growth marketing mindset, a strong?data analysis skillset, and an eye for?creative, compelling campaign execution. You’ll own our paid media and campaign distribution strategy, manage a?$500K marketing budget, and optimize everything from?brand awareness to pipeline contribution and revenue.
This role is for someone who loves?testing, learning, and iterating, while collaborating across teams to ensure alignment with marketing, sales, and product strategies.
Does this sound like your groove? Apply!?
What We’re Looking For?
Someone who:?
- Is a?master of finding?and?targeting?ideal customers both?online and offline—knowing where they spend time when working, where they conduct research, and where they spend their free time.
- Has proven experience leading ABM (Account-Based Marketing) campaigns, ensuring alignment with sales and marketing to drive revenue.
- Is?obsessed with getting brand awareness and affinity to a point where it is?undeniable?in our market.
- Has worked with fleet management or government sector buyers.
- Has?5 years?of experience in?B2B SaaS demand generation?(bonus points for experience in?government/public sector marketing).
- Has managed?a marketing budget of $500K ?and knows how to?optimize spending for max ROI.
- Loves?both creative and analytical work—you can build visually engaging ads but also analyze campaign performance and tell a data-driven story.
- Understands paid media strategy?and is fluent in channels like?Google Ads, LinkedIn Ads, Trade Publications Ads, etc.
- Has hands-on experience with HubSpot and other MAP systems—comfortable creating?reports, campaigns, workflows, and email sequences.
- Enjoys?experimenting, testing, and iterating—you don’t settle for “good enough” when there’s room to optimize.
- Is a?team player, accountable, and eager to?challenge and be challenged?in a high-growth environment.
- Loves to read, learn, grow, and stretch themselves. Extra points if you’ve read Create Once, Distribute Forever by Ross Simmonds, Obviously Awesome by April Dunford, and Influence by Robert Cialdini.
- A Demand Gen Architect?– Skilled at building multi-channel strategies that blend?paid, organic, ABM, and partner marketing?to maximize reach and engagement.
- A Data-Driven Growth Marketer?– Obsessed with tracking, measuring, and optimizing marketing efforts to increase impressions, conversion rates, and ROI.
- A Creative Strategist?– Combines storytelling with design expertise to create?visually compelling ads, landing pages, and campaigns?using?Adobe Suite.
- An ABM Champion?– Leads account-based marketing efforts, ensuring alignment between sales and marketing to drive high-value engagement.
- A Conversion Optimizer?– Expert in?website CRO, continuously refining our Hubspot landing pages, forms, and CTAs to maximize lead generation and customer acquisition.
- Optimize marketing spend efficiency—ensuring maximum ROI across online and offline efforts.
- Shorten sales cycles?by increasing brand familiarity before prospects enter the funnel.
- Drive marketing-sourced pipeline growth?through organic and targeted paid campaigns.
- Increase traffic and conversions?from high-intent channels, including search, paid social, and strategic placements.
- Increase brand awareness and reach—measured by impression share, ad recall, and engagement metrics.
Demand Generation & Campaign Strategy
- Lead?multi-channel demand generation strategy?across?paid, organic, and partner channels.
- Distribute content in multiple formats to meet ideal customers where they are—ensuring broad reach and engagement.
- Develop and execute?ABM campaigns?to engage target accounts.
- Optimize strategies to attract and nurture our ideal clients, and expand existing clients
- Ensure?integrated messaging and strategic alignment?across all marketing initiatives.
- Work with Product Marketing to develop and execute?joint marketing campaigns with strategic partners?to expand reach and influence, that ultimately build pipeline.
- Manage?co-branded marketing efforts, ensuring alignment on messaging and execution.
- Track and?report on partner campaign performance?to maximize effectiveness.
- Track and?analyze performance across both paid and organic channels, identifying opportunities to improve reach, engagement, and conversions.
- Continuously?analyze and optimize website conversion funnels?to maximize lead generation.
- Implement?A/B testing strategies?for Hubspot landing pages, CTAs, and messaging.
- Manage?HubSpot dashboards?to measure?lead generation, pipeline contribution, and campaign ROI.
- Own budget optimization.
- Have a?strong creative skillset?with the ability to?design visually compelling ads using Adobe Suite?(Photoshop, Illustrator, InDesign, or similar tools).
- Develop?ad creatives, landing pages, and promotional assets?that align with campaign objectives.
- Collaborate with?content and design teams?to ensure?consistent branding and engaging visuals?across all marketing channels.
The Bottom Line?
You’ve made it this far, so congratulations! We are really looking for people who are ideal team players, with an almost frightening intensity and a passion for clearly articulating differentiated value to the market and making sales easier.?
Base salary for the role is between $115k-130k, based on experience. This is a full-time, hybrid role (WFH available on Tues/Thurs) unless you aren't in the greater Phoenix-area, then it would be a fully remote role with a 10% travel expectation for visits to HQ and travel for conferences.
About Us?
RTA has been established since 1979 and is a certified Great Place to Work! Our purpose is to help fleets succeed, with our current mission to help fleets save $1B in their operations. We pride ourselves on creating a caring, team-oriented, family-friendly atmosphere for both staff and clients, and love that our work makes a positive impact on all the lives we touch. Our clients are the backbone of society. They carry kids in school buses, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools and experiences available to them.??
Our office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches, and genuinely enjoy each other’s company. We offer some pretty unique perks and benefits, as well as all the standard ones.
Coming from the east side of Phoenix? You’ll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 30 minutes to get here from downtown Scottsdale in the mornings. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions.?
If all of this sounds like you, and your type of company, then click apply! Seriously, we’ve asked you three times, and you are still reading. Come on, get your hands up and let’s raise the roof!
Salary : $115,000 - $130,000
