What are the responsibilities and job description for the Director of Media Relations position at Rubenstein Public Relations?
Director of Media Relations
This position requires you to be onsite 4 days a week - Monday - Thursday
Rubenstein Public Relations (RPR) is a premier, full-service public relations agency with over 30 years of experience in the industry. Based in New York, we have built a solid reputation for successfully launching and elevating brands across diverse sectors, including business, technology, real estate, finance, luxury consumer products, sustainability, entertainment, health and wellness, social impact, and the nonprofit sector. Our unique, entrepreneurial atmosphere fosters creativity and collaboration, making RPR a dynamic place for forward-thinking professionals.
Position Summary :
Rubenstein PR is looking for a Media Director who will play a pivotal role in shaping and executing innovative media strategies for our clients. This position requires a strategic thinker with exceptional media relations skills and a proven track record in public relations. You will lead the media relations efforts, guiding account teams and collaborating closely with clients to develop programs that not only achieve visibility but also resonate with target audiences.
Key Responsibilities :
- Media Strategy Development : Design and implement comprehensive media relations strategies tailored to the unique needs of each client, ensuring alignment with overall PR objectives.
- Counsel and Guidance : Provide expert media relations counsel to account teams and clients, interpreting client needs into actionable media programs that drive results.
- Creativity in Program Development : Utilize both traditional and innovative marketing tactics to create engaging programs that capture media attention and elevate client profiles.
- Relationship Building : Cultivate and maintain strong relationships with journalists and media contacts, ensuring ongoing visibility for the agency and its clients, independent of specific campaigns.
- Cross-Team Collaboration : Work closely with account teams to provide timely updates on projects, ensuring all stakeholders are informed and aligned throughout the campaign lifecycle.
- Performance Measurement : Track and analyze the effectiveness of media strategies, adjusting approaches as necessary to optimize outcomes and meet or exceed campaign goals.
Qualifications :
At Rubenstein PR we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Rubenstein PR is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Rubenstein PR will provide accommodations to individuals with disabilities or a special needs
