What are the responsibilities and job description for the Social Media Specialist Job at Ruby Slipper Restaurant Group in New Orleans position at Ruby Slipper Restaurant Group?
Born from a small restaurant in New Orleans' Mid-City neighborhood, Ruby Slipper Restaurant Group has grown to operate two brands with over 20 restaurants throughout the Southeast (and still growing!). Our concepts, Ruby Slipper and Ruby Sunshine, bring the spirit and soul of New Orleans to brunch
Summary of Position :
We are seeking a highly creative and self-motivated individual to join our team in the role of Social Media Specialist. This multifaceted position encompasses both social media management and graphic design responsibilities, aimed at creating engaging content for our various social media and digital platforms. The Social Media Specialist will play a pivotal role in generating measurable interest and brand recognition for Ruby Slipper and Ruby Sunshine concepts. The ideal candidate possesses a strong visual sensibility and a passion for crafting effective social media campaigns.
Duties & Responsibilities :
- Ability to develop a comprehensive social media content strategy across the brand's national Facebook, Instagram and TikTok pages to ensure consistent brand messaging.
- Plan, create and manage monthly content calendars incorporating images, video, graphics and copy for social platforms.
- Schedule posts and maintain a consistent presence across all social platforms based on an editorial calendar.
- Cultivate and grow our online communities, interacting with followers via comments, DMs, and other social media interactions.
- Stay current with the latest social media trends and innovations, using this knowledge to inform content creation and strategy.
- Analyze engagement metrics to assess the effectiveness of content, making data-driven recommendations for improvement.
- Work closely with cross-functional teams to create compelling visual and written content, including photos and videos.
- Utilize multiple social media platforms to connect with guests, fans, and influencers.
- Occasionally attend special events to capture content for promotional purposes.
- Assist in planning and executing 3-4 photoshoots per year to capture content for Ruby Slipper's website and social media accounts.
- Deliver monthly performance reports providing strong analysis / insights on top-performing posts, impressions, engagements, audience growth, and recommendations for future content.
- Assist in executing paid media strategies to complement organic social content.
- Help evolve Ruby's voice across platforms, creating playful, entertaining copy for digital and offline use.
- Work with freelance graphic designers, photographers and videographers to generate content for campaigns.
- Maintain and organize digital image libraries for easy access.
Minimum Qualifications :
The ideal candidate :
Ruby's Benefits Include
