What are the responsibilities and job description for the Marketing Director position at Rufca Recruiting?
Marketing Director
A fast-growing litigation law firm is seeking a visionary Director of Marketing to drive strategic growth, increase brand visibility, and forge valuable referral relationships. This position is perfect for a proactive leader who thrives in a fast-paced, results-driven environment and wants to make a measurable impact.
You’ll be at the forefront of the firm’s expansion, ensuring that attorneys are networking powerhouses, the firm’s brand stays top-of-mind, and the marketing efforts generate tangible ROI. If you love turning vision into reality and leading a team to execute with excellence, this is the role for you.
Join a firm where your strategic insights and leadership will directly impact continued success and expansion.
Responsibilities include :
- Develop and execute a comprehensive marketing strategy aligned with firm growth objectives.
- Manage public relations (PR), social media, content creation, client services coordination, and sales alignment.
- Oversee the creation and execution of multichannel marketing campaigns, tracking results and adjusting strategies as needed.
- Serve as a member of the Leadership Team, collaborating with department heads to align marketing efforts with overall business goals.
- Track and optimize ROI for all marketing initiatives, ensuring a data-driven approach.
- Cultivate and track relationships with estate planning attorneys and other referral partners.
- Oversee participation in networking groups and ensure follow-ups with thank-you notes, strategic gifting, and engagement tracking.
- Organize firm-sponsored lunches and speaking engagements, positioning the firm as a thought leader in trust litigation.
- Encourage and mentor attorneys to enhance business development efforts and secure origination credit.
- Develop and execute a public relations strategy to enhance brand visibility.
- Build and maintain relationships with media outlets and journalists to secure positive press coverage.
- Oversee the creation and distribution of press releases and media kits.
- Manage crisis communications and brand reputation.
- Lead the firm’s social media presence across LinkedIn, Facebook, Instagram, Twitter, TikTok, and other relevant platforms.
- Develop and implement strategies to boost engagement, follower growth, and thought leadership.
- Collaborate with influencers and industry leaders to amplify the firm’s digital presence.
- Ensure consistency in branding and messaging across all channels.
- Oversee content strategy for blog posts, vlogs, videos, and podcasts, ensuring high-quality, informative content that aligns with our brand voice.
- Manage editorial calendars and content syndication (, JD Supra), increasing visibility and positioning our attorneys as industry experts.
- Optimize content for SEO to drive organic traffic and generate leads.
- Collaborate with the Client Services Coordinator to align marketing efforts with client satisfaction and retention goals.
- Oversee the creation of client communication materials, newsletters, and engagement campaigns.
- Monitor and respond to client feedback, integrating it into marketing initiatives.
- Work closely with the sales team to develop lead generation strategies and nurture potential clients through the marketing funnel.
- Implement email marketing campaigns and other lead nurturing strategies to support revenue growth.
- Track and analyze sales data to refine marketing efforts.
Qualified Marketing Directors will have
