SEO Strategist

Description

ESSENTIAL FUNCTIONS

RNL is seeking a talented SEO Strategist with strong technical SEO and client-facing skills.  As a partner-facing position, the SEO Strategist works very closely with both internal teams and external partners to ensure superior results are consistently generated.  The SEO Strategist is responsible for developing organic search strategies and best practices, conducting SEO keyword research to be integrated into content, auditing websites to identify errors that impact search, and delivering regular performance reports to campus teams. 

Delivery excellence, innovative expertise, and culture are all important parts of the larger Client Solutions team. Because SEO is an ever-changing landscape, the SEO Strategist should be passionate about continuous learning and keeping up with the latest industry trends. The SEO Strategist must also be adept at identifying issues and implementing solutions via a collaborative and positive process, working closely with the Director of SEO.

POSITION SUMMARY

The SEO Strategist will work with the SEO team, and our larger Client Solutions team. The strategist is responsible for overall search engine optimization delivery, solution innovation and development for RNL’s campus partners, and integration that leads and define measurement of results for our clients.

DUTIES/RESPONSIBILITIES: (not limited to)

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing and delivering detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Compiling and presenting SEO guidelines
• Working directly with internal teams, external partners and vendors to deliver organic strategy that drives quality volume, improves conversions, and increases overall performance. 
• Interpreting research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct to search engine optimization strategy that drive results and performance. 
• Researching and implementing new techniques and/or technologies that are relevant for partners SEO and content development campaigns
• Work closely with the content writers to align strategy and content development to campus partners

Qualifications

QUALIFICATIONS: Education, Licenses/Certifications, Skills and Work Experience:

Required:

• Bachelor’s degree in marketing or related field
• 2 years’ experience with search engine optimization, technical audits, Google Analytics conversions, analytics, and overall marketing
• 2 years’ experience using BrightEdge or another search engine management platforms
• such as SEMrush, Ahrefs, or similar
• 2 years’ experience using Google Analytics, Google Search Console, and other tools to assess and monitor web and organic search performance
• Proficiency in Microsoft Office suite
• Demonstrated passion for solving complex problems, collaborating with cross-functional teams, and driving the development and implementation of innovative solutions.
• Contemporary understanding of search engine ranking factors and strategies to improve SERP performance
• Experience developing effective visual presentations using PowerPoint
• Excellent written and verbal communication skills
• Travel negligible
• Ability to maintain and work in a remote home office
• Remote/virtual work environment must be free from distractions while performing the essential functions of the job and have a reliable network connection
• Position predominantly includes sitting/standing for long periods of time, close vision through the use of a computer screen, extensive keyboarding, talking, hearing, and infrequent light physical effort is required (minimum of fifteen pounds)

Preferred:

• Higher education, non-profit, or service sector experience

The statements stated in this job description reflect the general duties as necessary to describe the essential duties/responsibilities, job requirements, physical requirements and working conditions typically required, and should not be considered an all-inclusive listing of the job. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief to equalize peak work periods or otherwise balance the workload