What are the responsibilities and job description for the Influencer Manager Job at Rugiet Health in Austin position at Rugiet Health?
About Us
Rugiet is disrupting healthcare as we know it. With personalized plans, a growing lineup of compound pharmaceuticals, and an easy-to-use online platform, we help patients create custom sexual health and wellness plans that align with their unique goals and lifestyles.
The Role
We’re looking for a social butterfly with a knack for building relationships. managing campaigns, writing creative briefs, and streaming content processes. The ideal candidate will have experience in managing influencers or celebrities and collaborating with cross-functional teams to ensure campaigns are successful. You’ll play a key role in driving our brand’s presence on social platforms like Meta, Instagram, X, and TikTok while managing KPIs to measure the success of each campaign.
What You’ll Do
- Influencer Relationship Management : Build and maintain long-term relationships with influencers and content creators across various platforms.
- Multi-Tier Influencer Strategy : Craft a strategy that leverages micro-influencers, influencers, and ambassadors to drive our core marketing KPIs.
- Campaign Management : Oversee influencer campaigns from start to finish, ensuring the execution aligns with brand values and goals.
- UGC Brief Writing : Create briefs that provide clear and actionable direction on creative deliverables that align with the brand's 360 seasonal messaging.
- Sourcing and Proactive Outreach : Identify new influencers and partners to achieve win-win partnerships.
- Cross-functional Collaboration : Work closely with the marketing, creative, and product teams to align influencer campaigns with broader marketing initiatives and goals.
- Platform Management : Manage influencer content across platforms such as Facebook, Instagram, X, and TikTok, ensuring consistency in messaging and alignment with overall strategy.
- KPI Management : Set and track campaign KPIs (such as reach, engagement, and ROI) to evaluate the success of each influencer partnership.
- Campaign Optimization : Use data to analyze performance and optimize future campaigns for improved results.
- Reporting & Analysis : Compile regular performance reports for stakeholders and provide insights on influencer marketing trends and opportunities.
Skills & Experience
Benefits
