What are the responsibilities and job description for the Creative Director position at Rugiet Men?
About Rugiet:
Rugiet is a rapidly growing e-commerce startup dedicated to revolutionizing men's sexual health and wellness. We are committed to providing innovative and effective solutions to address common men's health concerns.
Position Summary:
Rugiet is seeking an inspired and dynamic Creative Director who is a visionary and hands-on leader. This role is perfect for someone who lives and breathes brand strategy, creative direction, and innovative storytelling.
Day to Day Responsibilities:
Rugiet is a rapidly growing e-commerce startup dedicated to revolutionizing men's sexual health and wellness. We are committed to providing innovative and effective solutions to address common men's health concerns.
Position Summary:
Rugiet is seeking an inspired and dynamic Creative Director who is a visionary and hands-on leader. This role is perfect for someone who lives and breathes brand strategy, creative direction, and innovative storytelling.
Day to Day Responsibilities:
- Art Direction
- Organize and plan photo and video shoots for branded imagery; ensure photo assets are on brand and enhance brand messaging
- Ensure branding execution across social channels, the site, and other marketing collateral is consistent and adheres to brand guidelines
- Source and ensure branded video content for cross-channel use, such as advertising, social media, and site usage
- Work with the design team to make sure all image treatments are consistent and adhere to brand
- Align graphic and photo assets with the identified brand voice
- Brand Messaging and Creative Direction
- Compile brand voice guidelines into documentation and ensure all marketing copy follows delineated guidelines
- Ensure copywriting across all channels is brand-compliant and conveys the identified brand message
- Provide content outlines and direction for website pages, social media campaigns, and other marketing initiatives
- Thought Leadership and Collaboration
- Collaborate with the design team to create visually appealing and branded digital assets
- Work with the design team to ensure brand messaging and presentation is cohesive and consistent across all channels
- Manage relationships with external partners and agencies to ensure all creative and content needs are addressed
- Proven experience (5 years) in brand management, creative direction, or a related field, preferably within the health, wellness, or lifestyle sectors.
- A strong portfolio showcasing your ability to build and scale brands through innovative and effective creative strategies.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- A deep understanding of consumer psychology and market dynamics, focusing on the health and wellness market.
- Experience in the healthcare or consumer goods industry
