What are the responsibilities and job description for the Marketing Communications Specialist position at Rumsey Hall School?
Position Overview:
Rumsey Hall School is seeking a skilled Marketing Communications Specialist to join its team. The ideal candidate will be responsible for crafting compelling content, managing digital platforms, and developing innovative strategies to enhance the school's visibility and strengthen its brand.
Main Responsibilities:
- Craft and implement content creation strategies across various channels, including social media, email communications, and targeted campaigns.
- Develop and execute social media management plans to maintain a consistent voice and aesthetic.
- Create visually appealing materials for print and digital platforms using Adobe Creative Suite or Canva.
- Serve as a primary content manager for the school's website, ensuring updates are timely, accurate, and on-brand.
- Collaborate on the development and implementation of email marketing campaigns, including segmentation and analytics tracking.
- Attend school events to document and promote Rumsey Hall's vibrant community and be actively involved in campus life to authentically capture and share the Rumsey Hall experience.
- Collaborate closely with the Admissions, Advancement, and School Leadership teams, as well as other key stakeholders, to ensure alignment of messaging and to support strategic initiatives that advance the school's mission and goals.
- Monitor analytics for social media, website, and email campaigns, providing insights and recommendations for improvement.
- Track market trends and campaign performance to inform strategies.
Required Skills and Qualifications:
- Bachelor's degree in communications, marketing, fine arts, multimedia/graphic design, or a related field.
- Minimum of 2 years of experience in a similar role preferred, ideally in an educational or nonprofit setting.
- Proficiency in social media platforms and analytics tools.
- Expertise in graphic design and content creation tools (Adobe Creative Suite, Canva).
- Strong photography and video production skills.
- Proficient in website management platforms.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- A proactive, energetic, and creative approach to work.
- Strategic thinker with a keen eye for detail and design.
- Strong storytelling skills to connect with diverse audiences.
- Excellent written and verbal communication skills.
- Highly collaborative yet capable of working independently.
- Positive attitude and enthusiasm for being part of the Rumsey Hall community.
How to Apply:
The successful candidate will have a strong portfolio showcasing their relevant work in marketing communications, social media management, graphic design, and content creation. Please submit your resume, cover letter, and portfolio to the appropriate contact person.
