Senior Media Data Analyst

Location : Sacramento, CA

Employment Type : Full-time

Salary Range : $75,000 – $89,000

Job Summary

We’re looking for a Senior Media Data Analyst to join our team and take the lead in shaping how we measure and optimize media performance. We are a forward-thinking advertising agency dedicated to driving results through data-driven strategies and innovative campaigns. Our team thrives on collaboration, creativity, and a commitment to exceeding client expectations.

As a Senior Media Data Analyst, you will be a key player in driving campaign success by leveraging data insights, implementing advanced tracking solutions, and presenting actionable recommendations. You’ll work across digital platforms, develop cutting-edge dashboards, and educate our agency on the power of analytics.

Key Responsibilities

• Utilize your strong knowledge of all digital platforms, including Google Ads, Meta, and programmatic advertising, to lead data analysis and reporting efforts.
• Apply expert knowledge of Google Tag Manager, Google Analytics, and data visualization tools to track, monitor, and optimize campaign performance.
• Build event-based tracking solutions and implement pixels in Google Tag Manager to enhance tracking accuracy.
• Lead all media analytics and reporting efforts, including educating team members on analytics and best practices.
• Create dynamic media reporting dashboards (online and offline) using tools like Looker Studio, Power BI, and Tableau.
• Monitor and optimize paid media performance, ensuring campaigns meet and exceed established KPIs.
• Deliver compelling presentations on paid media performance, providing in-depth analysis, insights, and actionable recommendations.
• Manage UTM tracking efforts and oversee the agency’s asset management process to ensure seamless campaign execution.

Qualifications

What We Offer

How to Apply

Submit your resume and a cover letter detailing your experience and achievements in media analytics to

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Salary : $75,000 - $89,000