Demo

Digital Strategist

Russell Herder
Minneapolis, MN Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 4/28/2025

What we’re looking for :

An experienced, motivated digital strategist with a deep grasp of digital marketing, including online advertising. You are a seasoned collaborator, able to identify meaningful trends and opportunities to advance client strategies. You have experience managing digital and social advertising budgets, campaigns, and are committed to delivering exceptional insights and outcomes. Of equal importance is your agency experience, and understanding of fast-paced team environments. You are ready to make a difference within a dynamic, close knit team.

Responsibilities and Duties

  • Collaborate with agency project teams to implement online marketing strategies.
  • Develop and execute comprehensive digital marketing strategies aligned with client business goals, including analyzing market trends, identifying target audiences, and managing campaigns across various digital platforms.
  • Elevating client’s online presence through tailored digital marketing solutions and optimizing their goals for maximum effectiveness.
  • Provide digital research and reporting across multiple channels and clients.
  • Keep fully informed of emerging digital trends and practices.
  • Able to work in a multi-discipline, collaborative environment.

Qualifications

  • Strong experience with Google Analytics, Google AdWords, Google Tag Manager, Programmatic advertising channels, Meta and other social channel advertising dashboards.
  • Experience in planning and pacing ads across search, social media, display, and programmatic.
  • Experience in creating and optimizing conversion tags in Google Tag Manager to track key business metrics.
  • Digital interactive account planning, with proven hands-on experience and expertise.
  • Strong analytical and planning skills.
  • Ability to translate client goals into actionable plans.
  • Demonstrate measurable value to the client through the digital plan implementation.
  • Strong research skills and ability to translate research to a solid, accessible presentation.
  • Strong interpersonal, verbal and written skills.
  • Proven ability to develop well-written documents and presentations.
  • Basic understanding of HTML and CSS for web development.
  • Strong stills in Microsoft Office, including Word, PowerPoint and Excel.
  • Who We Are

    Russell Herder is a collaborative, strategic, AAAA agency located in Minneapolis, providing market research, digital marketing, creative development, social media and public relations excellence to our regional and national clients. One of only 20 internationally certified B Corporations® in Minnesota, we attract highly skilled talent by offering the opportunity to make meaningful contributions that change lives. Our clients include innovative organizations in the finance, healthcare, built environment and nonprofit spaces.

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