Digital and Social Media Strategist

Job Title:  Digital & Social Media Strategist 

Location: Vernon Hills, IL     

Department:  Marketing Hub 

Reports To:  Director, Digital Marketing

Direct Reports/Manages others:  Yes: 1 Content Lead

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.

Summary: The Digital & Social Media Strategist is a blend of strategist, content creator, and data analyst, responsible for developing and implementing online marketing strategies to build RO brand presence, engage audiences, and drive traffic across digital platforms. This person loves digital culture, creating and managing content for social media, websites, and other digital channels, and is passionate about engaging in and growing our communities. This person also ensures consistency with the brand’s voice and goals across owned content. The person is responsible for analyzing data and metrics to optimize campaigns, measure performance, and adjust tactics for maximum impact. They will collaborate with product and communications teams to align digital initiatives with broader business objectives and enhance consumer engagement.

Responsibilities: 

• Regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities  
• Responsible for defining, selling in, and implementing an organic social channel strategy and always-on content plan to drive follower growth and brand engagement  
• Oversees social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, Youtube, Instagram, Pinterest, TikTok, etc.  
• Collaborates with team: videographer/photographer and copywriter,  to create engaging social media content supporting key growth objectives for the brand 
• Communicates monthly production plans and content calendars to internal stakeholders  
• Proactively seeks out low risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and works with a small internal team to quickly act on those opportunities  Collaborates with internal teams to support sponsorship programs, events and ad campaigns based on business objectives. 
• Collaborates with PR and advertising team and represents brand at events. Networks with micro-influencers online and in person at events
• Conducts social listening exercises, analyzes content performance and regularly prepares reports on trends, insights and opportunities 
• Manages, mentors, and develops two direct reports

Qualifications:  

• Bachelor’s degree in marketing, communications, Public Relations or related field
• 3 years of social media experience in an agency or corporate environment (consumer goods experience preferred)
• Proven experience using social media channels, tools, techniques and best practices for business is an absolute must 
• Experience with Sprinklr or other social media management platforms is a plus
• Demonstrated ability and desire to proactively identify, understand and communicate significant opportunities, findings, issues or concerns to leadership and fellow associates a must
• Experience analyzing social analytics and listening data, excellent digital researcher 
• Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
• Proficient in Microsoft Office programs
• Excellent writing skills
• Active listener, a critical thinker and a problem solver
• Pays extreme attention to detail
• Strong personal, communication and time-management skills
• Willing to go the extra mile to get the job done 
• Resourceful, self-starter with the ability to work independently yet an effective Team player and collaborator
• Proactive, go-getter attitude --not afraid to take on new challenges and projects
• Able to juggle daily responsibilities with multiple projects and deliverables on tight timelines 

From big benefits to small, we take care of our associates!  After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. 

We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 10.5 paid holidays and one floating holidays per year.  You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class