Marketing Communications Coordinator

We are looking for a dynamic Marketing Coordinator to join our team and play a pivotal role in enhancing our brand's visibility and reputation. As a Marketing Coordinator, you will be responsible for a diverse range of tasks encompassing public relations, awards submissions, event planning, media buying, vendor management, and social media management. Your creative and strategic input will be instrumental in helping us achieve our marketing objectives while keeping our brand at the forefront of industry recognition.

Responsibilities:

• Create and deliver press releases in a timely and thoughtful manner to meet deadlines.
• Manage media inquiries and cultivate relationships with key media contacts.
• Craft press releases, media kits, and pitch stories to media outlets.
• Coordinate media interviews with company representatives.
• Monitor media coverage and assess its impact on the organization.
• Gather necessary information, data, and evidence for award entries, including financial data, project details, and supporting documents.
• Develop and submit compelling award submissions that showcase our achievements, innovations, and contributions, using persuasive narratives and effective data presentation.
• Coordinate and execute marketing event planning, grand openings and sponsorship events.
• Collaborate with our internal team to arrange vendor participation at events.
• Oversee and maintain the company's social media presence.
• Create and manage a comprehensive social media calendar, including preparations for photoshoots and related activities.
• Maintain and manage the Marketing sign book for all store locations.
• Actively engage in team brainstorming sessions and department meetings.
• Stay informed about the company's goals, guidelines, loyalty program, and strategies.
• Bring innovative thinking and fresh ideas to the team.
• Provide support to the Sr. Director of Advertising & Food Service as needed on various tasks.
• Demonstrate the impact of social media campaigns through results analysis.
• Develop and execute social media campaigns and content to achieve measurable results.

Preferred Education and Experience:

• Bachelor’s Degree is preferred.
• 2-5 years of Marketing experience.
• Experience in purchasing local and regional TV, radio, and digital media is a plus.
• Social media experience is desirable.
• Thorough marketplace knowledge.
• Strong negotiation, problem-solving, critical thinking, organizational, and interpersonal skills.
• Proficient in Excel, Word, and PowerPoint.

EEO Statement

Rutter’s provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other protected status under Local, State or Federal Regulations.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Ability to Commute:

• York, PA 17404 (Preferred)

Ability to Relocate:

• York, PA 17404: Relocate before starting work (Preferred)

Work Location: In person