What are the responsibilities and job description for the Rvohealth is hiring: Sr. Associate, Influencer Marketing New New York, New York, position at Rvohealth?
As a Senior Associate, Influencer Marketing, you will have previous experience leading influencer campaigns and possess excellent multitasking skills while delivering high quality work. You’re both a creative and analytical thinker; you’re a relationship builder, and you feel comfortable managing the lifecycle of influencer partnerships down to the details. You love social media, care deeply about content performance, and have an inherent interest in Health & Wellness.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
250 Park Ave South, New York, NY 10003
What You’ll Do
- Support sponsored programs by pitching Pharma and Health & Wellness influencer content creation ideas based on provided RFPs and Influencer Marketing Manager and Director of Social Media guidance.
- Create creative briefs that align with brand guidelines, campaign objectives, and social media platform best practices. Ensure these briefs inspire influencers to create content that meets campaign KPIs and resonates with the target audience.
- Create influencer program efficiencies by templatizing sponsored campaigns and reporting in CreatorIQ.
- Regularly update sponsored campaign performance in internal team program tracker.
- Proactively source and vet influencers across a variety of chronic conditions and wellness verticals to develop a content creator talent roster.
- Lead sponsored influencer campaigns from talent vetting to campaign wrap up reporting.
- Vetting content creator talent.
- Owning content creator outreach with on brand messaging.
- Leading influencer communication for contracting, content reviews, content edits, and successful delivery of work.
- Establish, track, and analyze KPIs for each campaign. Develop reporting metrics, takeaways, learnings, quantitative & qualitative insights.
- Continuously monitor social media trends, platform updates, and best practices. Work with Influencer Marketing Manager to adapt strategies to leverage these trends, ensuring content remains relevant and engaging.
- Work closely with cross-functional teams to ensure seamless integration of influencer content into broader business goals.
- Ensure all influencer content complies with industry regulations and brand guidelines.
- Oversee contract negotiations and support Influencer Marketing Manager in ensuring all agreements are in place and adhered to.
- Identify potential partnership risks and support the development of crisis management plans alongside Influencer Marketing Manager.
- Build and maintain long-term relationships with influencers.
What We’re Looking For
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
Who We Are :
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
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Salary : $72,000 - $80,000
