What are the responsibilities and job description for the Director, Growth Marketing position at RxSense?
Job Description
Job Description
RxSense is a high-growth healthtech company empowering clients and consumers with technology to access lower cost prescription drugs. Its transformative cloud-based enterprise platform enables clients to take control of their pharmacy benefits with fast, flexible and customizable solutions and real time data insights to improve operational and financial performance and ultimately deliver better care to patients nationwide. RxSense also owns and operates SingleCare, a free prescription savings service that offers consumers access to consistently low prices on prescription drugs. Through its partnerships with the country's largest pharmacies and grocers, including CVS, Walgreens, Walmart, Kroger and Albertsons, SingleCare improves access and adherence to more affordable medications and has helped millions of Americans collectively save over $8 billion on their medications.
RxSense is a great place to work! Our company has earned recognition as one of Fast Company's Most Innovative Companies, Forbes' Top Startup Employers, Modern Healthcare's Best Places to Work in Healthcare, and Inc's Best in Business and Best Workplaces.
We are seeking a dynamic and experienced Director of Growth Marketing with a strong background in healthcare and Pharmacy Benefit Managers (PBMs) to join our team. This role is critical to driving our sales efforts by creating visually engaging, persuasive presentations, developing product value stories, and collaborating closely with sales teams to enhance the impact of our messaging. The ideal candidate is a skilled storyteller with a passion for crafting compelling sales stories and visuals, understands sales strategy, and thrives in a fast-paced, collaborative environment.
This role will be dynamic and fast-moving, which means the ideal candidate should be strategic, resourceful, decisive and execution-minded, but also personable and relationship-oriented. This role will report directly to the SVP of Marketing.
Key responsibilities :
- Design Engaging Presentations : Develop visually compelling and professional presentations that captivate and retain the audience's attention using tools such as Google Docs, PowerPoint, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other design software.
- Collaborate with Sales Teams : Work closely with sales teams to understand objectives and align design elements to support overall sales strategies. Ensure each presentation reinforces the company's key messages and strengthens persuasive communication.
- Develop Product Value Stories : Craft compelling product value stories that clearly communicate the unique benefits and differentiators of our offerings. Use data, case studies, and success metrics to highlight the value of our products to healthcare and PBM clients.
- Customize Content for Target Audiences : Tailor presentation content to specific audiences, incorporating industry trends, client preferences, and market segments. Adapt visuals, text, and data for maximum impact, with a particular focus on healthcare and PBM clients.
- Maintain Brand Consistency : Uphold brand integrity by ensuring all presentations adhere to brand guidelines, including colors, fonts, logos, and overall style, ensuring a consistent and professional look across materials.
- Enhance Data Visualization : Translate complex data into clear, easy-to-understand visual formats such as charts, infographics, and diagrams, making the information accessible and engaging for clients.
- Update Existing Materials : Regularly update presentation materials based on stakeholder feedback, product changes, or service updates to ensure that all content is current, relevant, and effective.
- Be a Storyteller : Utilize a variety of multimedia platforms to showcase our services and capabilities, selling the brand and promoting the company as the top choice in the healthcare and PBM sectors.
- Help Strategize and execut e events and conferences . Help with the company's participation in key industry events and conferences, ensuring alignment with sales goals, maximizing brand exposure, and fostering potential client relationships. Collaborate with cross-functional teams to plan event logistics, promotional activities, and follow-up initiatives.
- Develop and lead comprehensive onboarding programs for new sales team members, providing them with in-depth training on healthcare industry trends, PBM landscape, and company solutions. Ensure seamless integration into the sales process by offering ongoing support and resources to accelerate productivity.
Qualifications :
Salary Range : 125,000 - 150,000
RxSense believes that a diverse workforce is a more talented and productive workforce. As such, we are an Equal Opportunity and Affirmative Action employer. Our recruitment process is free from discriminatory hiring practices and all qualified applicants are considered for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin. Neither will qualified applicants be discriminated against on the basis of disability or protected veteran status. We believe in the strength of the collaboration, creativity and sense of community a diverse workforce brings.
