What are the responsibilities and job description for the Freight Marketing Strategist position at Ryan Consulting Group, LLC?
Job Description:
Ryan Consulting Group, LLC is seeking a results-driven Freight Marketing Strategist to drive business growth through effective marketing strategies. As a key member of our team, you will develop and execute multi-channel marketing campaigns to enhance customer engagement and establish thought leadership in the freight and logistics industry.
Key Responsibilities:
- Create comprehensive brand strategies aligned with business objectives to differentiate our brand in the competitive freight brokerage market.
- Manage online campaigns across various platforms, including Google Ads, social media, and email marketing, to optimize website performance and lead SEO/SEM strategies.
- Develop engaging content (e.g., blog posts, case studies, white papers, videos, and infographics) to establish thought leadership and support lead generation efforts.
- Oversee lead generation strategies, including paid campaigns, email marketing, and webinars, to nurture leads through the sales funnel.
- Monitor key performance indicators (KPIs) and provide regular performance reports to measure success and adjust strategies accordingly.
