Digital Marketing Tracking Specialist

Who We AreRYNO Strategic Solutions is an innovative, full-service digital marketing company with 350 RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.Our MissionConnecting people to local businesses that improve the quality of their lives.Our ValuesWe prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.Summary of PositionWe are looking for a talented Digital Marketing Tracking Specialist to join our growing Tracking team and help ensure that our marketing efforts are tracked accurately and produce actionable insights.The Digital Marketing Tracking Specialist will be responsible for setting up, managing, and optimizing tracking systems for our clients’ digital marketing campaigns. The ideal candidate should have strong experience in web analytics, tag management, and marketing automation platforms.This role is an excellent opportunity for someone who thrives in a fast-paced, data-driven environment and is passionate about helping businesses grow through accurate and actionable insights. If you are detail-oriented, technically adept, and have a love for digital marketing, we’d love to hear from you!Position ResponsibilitiesTracking Implementation : Set up and manage tracking systems using tools like Google Tag Manager (GTM), ensuring that key metrics and conversions are accurately captured across digital marketing campaignsAnalytics Setup : Configure Google Analytics, and other tracking platforms, ensuring the proper setup of goals, events, and custom dimensionsPaid Media set up : We mostly use Google Ads but also other platforms like Facebook and LinkedInConfigure tracking on components such as chats, schedulers, and formsData Integrity : Regularly audit tracking implementations and troubleshoot issues to ensure data integrity and consistency across all platformsCampaign Measurement : Collaborate with the digital marketing team to establish tracking plans that measure the success of PPC and SEO advertising campaignsCustom Reports : Create custom reports and dashboards to monitor the performance of marketing activities, highlighting KPIs like conversions, bounce rate, traffic sources, and ROICollaboration : Work closely with cross-functional teams, including paid media analysts, web developers, content creators, and account managers, to ensure accurate implementation of tracking tags and pixelsOptimization : Identify opportunities for improved campaign performance based on tracking data, and make recommendations for tag adjustments and new measurement strategiesDocumentation : Maintain clear documentation of tracking processes and campaign metrics, ensuring that all tracking setups are aligned with marketing objectives and client goalsOther duties as assigned by managementPlatforms / Systems / ToolsGoogle Ads, Microsoft Ads, Google Local Services Ads, Meta / Facebook, LinkedIn, Nextdoor, Yelp, Invoca, Google Analytics, Google Search Console, Google Tag Manager, Google Business Profile, Prohosting, SalesforceRequirementsBachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field.2 years of experience in digital marketing tracking or web analyticsProven expertise with Google Tag Manager, Google Analytics, and other digital marketing toolsExperience with A / B testing tools, marketing automation platforms, and CRM systems is a plusStrong understanding of UTM parameters, pixel tracking, and tag managementProficient in Excel and data visualization tools like Data Studio or Power BIStrong analytical skills with attention to detailAbility to troubleshoot and resolve tracking issues efficientlyExcellent communication and documentation skillsPreferredGoogle Analytics Certification and / or Google Tag Manager CertificationThe total compensation for this salaried non-exempt opportunity includes a base salary range of $60,000 to $80,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.BenefitsWe’ve got you covered!RYNO is proud to offer a variety of benefits to support employees and their families, including : Remote-first culture with flexible work optionsPerformance based bonuses to reward excellenceMedical, Dental, Vision, and Life Insurance401(k) matching to help you plan for your future6 weeks of paid parental leave for new parents$2,000 annual tuition reimbursement for continued educationWellness stipend to support your health and fitnessMonthly data stipend to support your remote work environmentPaid vacation and sick time off for work-life balance10 paid holidays to enjoy throughout the yearPaid days for a Cause to give back to your communityPaid birthday holiday to celebrate your special dayComprehensive Employee Assistance Program for personal supportLeadership and career advancement opportunitiesAnniversary rewards to celebrate milestonesInclusion, Diversity, Equity & Access (IDEA) CommitteeAwesome team merch!About RYNO Strategic Solutions : RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Salary : $60,000 - $80,000