What are the responsibilities and job description for the Head of Product Marketing position at S.T.E.P.?
Gen Z
is the generation of the side hustle. They're creators. They're freelancers. They're investors. And they're not afraid to take on challenges, especially when it comes to their finances - and we're here for it.
Step
is a next-generation financial services company building a better banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age. We're on a mission to improve the financial future of the next generation by empowering teens to start their financial journey today. Step is a well-funded Series C company that has raised more than $175M, focused on disrupting the banking industry through a differentiated mobile-first consumer experience.
People love our product . We eclipsed over 5.5M million customers, and if you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!
Role
Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z.ResponsibilitiesLead go-to-market strategy, planning, and launches for the entire portfolio : core banking, credit, rewards, lending, and investingDevelop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retentionPartner with the broader marketing team to execute campaigns that drive new signups, expansion, and / or product adoptionAdvocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmapsEffectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retentionOversee and lead the team's development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learningsBuild and coach a small team of lifecycle marketers; lead with a passion for learning and developmentAbout You7 years experience in marketing; 5 of those years in product marketing, with a preference for some experience in a startup environmentProduct marketing experience working across the funnel in B2C tech and / or a consumer appStrong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign developmentExperience managing a nascent product marketing / lifecycle marketing team with direct responsibility for owned communication channelsExcellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiencesAnalytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growthCore technologies we useBrazeMixpanelLookerWorking at Step
Competitive salary based on experience, with full medical and dental benefitsHigh potential for growthStock in an early-stage startupFlexible WFH and vacation policyPaid parental LeaveEmployee referral program401K plan
