Executive Director of Marketing

5151 Park Ave, Fairfield, CT 06825, USA Req #401

Thursday, February 20, 2025

As the second-largest Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools : College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Computer Science & Engineering; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si’ campus, stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities.

Position Summary

Provide overall support to the Marketing and Communications Division by working with strategic enrollment management (SEM), undergraduate and graduate admissions, faculty, marketing team and external vendors to execute an integrated marketing strategy that meets and exceeds undergraduate enrollment goals.

• Serve as primary contact liaison for all undergraduate enrollment marketing initiatives, materials, projects, budgets, and strategies. Maintain a deep understanding of undergraduate enrollment strategy and undergraduate marketplace.
• Supervise a team of two (2) marketing staff.
• Drive day-to-day execution of campaigns, marketing projects, and materials with the support of the marketing and communications operations team, including, but not limited to, website content, email content, print materials, sponsorships, ad buys, digital advertising campaigns, video production, and graphic design.
• Work with strategic enrollment management (SEM) and undergraduate admissions to develop marketing plans that support enrollment. Meet regularly to strategize, plan, and measure enrollment marketing campaigns.
• Bring innovative marketing strategies forward to support the recruitment of new undergraduate students.
• Maximize the social and digital channels and develop metrics and tracking systems with SEM and graduate admissions that measure marketing outcomes and ROI.
• Assist in the development of a content strategy that supports University goals. Develop content that can be used to achieve multiple goals and for multichannel distribution. Collaborate with all areas of the marketing team.
• Work with SEM and Undergraduate Admissions to manage the undergraduate marketing budget.
• Other duties as assigned.

Knowledge, Skills, Abilities & Other Attributes

Unusual Working Conditions

Evening and weekend hours may be required. Occasional travel required.

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.

Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer, we encourage applications from qualified candidates who reflect the wider world in which we live.

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