Marketing and Communications - Social Media Manager

Position Summary The Social Media Manager is responsible for developing and executing a comprehensive social media strategy that enhances the reputation, engagement, and visibility of Sacred Heart University. This individual will manage all official social media accounts, work collaboratively across departments to promote key initiatives, and leverage digital content to tell the university’s story in a compelling way to a diverse audience, including prospective students, current students, alumni, and the community.  Principal Duties & Responsibilities Coordinate, oversee, and execute SHU’s social media presence. Own every aspect of planning, posting, strategy, and policies. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.  Generate, edit, publish, and share daily content that builds meaningful connections and encourages engagement with the university, its programs, activities, and events.  Responsible for community management and growth, including joining relevant conversations on behalf of the Institutions and responding to and/or channeling questions, comments, or concerns to relevant departments/divisions across the University.  Moderate all user-generated content in line with the moderation policy for each community. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices and then acting on the information.  Collaborate with MARCOMM and other departments to manage, monitor, and optimize paid social media campaigns across Twitter, LinkedIn, Facebook, Instagram, and other channels, following best practices based on campaigns’ goals, which vary from awareness, engagement, acquisitions, reach, and frequency.  Create and share monthly reporting and metrics. Oversee community accounts, assist with education and documentation to remain aware of accounts existing outside of official university accounts. Implement and manage a student team of social media interns.  Other duties as assigned. Knowledge, Skills, Abilities & Other Attributes Bachelor’s degree in Communications, Marketing, or equivalent experience. 1-2 years managing social media for an organization. Understanding of the business applications of social media platforms, including Tik Tok, Meta/Facebook, Twitter/X, LinkedIn, YouTube, Instagram, etc. Proven experience in social media management and platforms. Demonstrated experience in social media management for a brand or specific campaigns. Ability to attend relevant events as needed for event recap/coverage. Superior written and verbal communication skills. Understanding of influencer marketing.  Excellent organizational skills and attention to detail.  High level of self-motivation and the ability to look at how social media fits into the “bigger” picture of enrollment, retention, and awareness goals for the university. Familiarity with content-based photography and photo-editing software is a plus. Familiarity with Paid Social Media and Facebook Ad Manager, LinkedIn Ads, Twitter Ads, and Sprout Social/Bambu is a plus.  Bonus experience and skills include inbound marketing, SEM, & SEO. Unusual Working Conditions Evening and weekend hours are required. Occasional travel required.