What are the responsibilities and job description for the Strategic Enrollment Management - Assistant Director of Enrollment Communication position at Sacred Heart University?
As the second-largest Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University's eight colleges and schools : College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Computer Science & Engineering; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si' campus, stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change-in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 390 Colleges : 2025 Edition, and Best Business Schools : 2024 Edition. Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre.
Position Summary
Support the achievement of enrollment goals within the enrollment communications function and related strategic enrollment management initiatives, with a focus on international graduate enrollment.
Principal Duties & Responsibilities
Execute a strategic enrollment communications strategy for recruitment and yield of new international students, driving conversions through all stages of the recruitment funnel - prospect through enrollmentAssess the effectiveness of enrollment communications strategies and adjust initiatives accordinglyExecute a comprehensive email marketing strategy for prospects, inquiries and admitted students, as well as other constituents such as recruitment partners (international agents) and professional associationsUtilize Slate CRM to build, execute and track communication plansCreate content for enrollment communications and marketingDevelop and utilize a strong understanding of the international recruitment function and the unique needs and considerations of international students when electing to study in the U.S. and selecting a U.S. institutionWork collaboratively with various teams within the MARCOMM division in the completion of projectsAssess and contribute to the improvement of web contentDevelop content and messaging for external sites both with vendors and independent sitesCollaborate with International Admissions to create and enhance virtual visit opportunities for prospective international students and virtual sessions with recruitment partnersSupport other initiatives and functions within the SEM functionOther duties as assignedKnowledge, Skills, Abilities, & Other Attributes
Bachelor's degree required.Two to three years of communications experience required. Experience in higher education / enrollment marketing is desirable, as is experience relating to international admissions.Excellent writing skills, editing skills, and attention to detail are essential. Ability to write for a variety of objectives, platforms, and audiences.Experience utilizing a CRM database is desirable, or the ability to learn quickly as a self-starter.Ability to multi-task and utilize organizational skills to prioritize competing tasks, projects, and initiatives.A writing sample will be required.Unusual Working Conditions
Some evening and weekend hours may be required to meet deadlines. Travel (domestic and international) may be required for professional development opportunities.
This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.
Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer, we encourage applications from qualified candidates who reflect the wider world in which we live.
Other details
Job Family StaffJob Function EnrollmentPay Type SalaryTravel Required YesRequired Education Bachelor's Degree
Apply Now
