Product Marketing Manager

SafeLease helps self-storage operators protect and expand their businesses. With a rapidly growing core product, we are looking for a Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our portfolio of products. This hybrid role is based in our downtown Austin, Texas office and will be instrumental in shaping how we bring new solutions to market and communicate value to customers.

What You'll Do

• Develop and execute comprehensive go-to-market strategies for new product launches, ensuring effective positioning, messaging, and adoption.
• Define and articulate product value propositions that differentiate SafeLease's offerings in the market and align with customer needs.
• Collaborate with product, sales, and customer success teams to understand customer insights and shape messaging that resonates across various channels.
• Create compelling content, including sales enablement materials, product videos, case studies, and web copy, that effectively communicates product benefits and drives engagement.
• Conduct market research and competitive analysis to identify industry trends, opportunities, and potential challenges.
• Work with the design team to create engaging visuals that support product positioning and align with SafeLease's brand standards.
• Develop and track key performance indicators (KPIs) for product launches, conducting post-launch analysis to evaluate performance and inform future strategies.
• Partner closely with the sales team to provide training and support, ensuring they are equipped with the knowledge and tools to drive product adoption and revenue growth.

About You

Join SafeLease, a profitable and high-growth startup that's reshaping the self-storage industry by helping operators manage their businesses with confidence. We've turned down investors to stay true to our vision, and we're looking for ambitious talent to help us achieve it.

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