What are the responsibilities and job description for the Digital Advertising Manager position at SafetyChain Software?
A company is looking for a Digital Advertising Manager to lead its digital advertising strategy and drive audience engagement in the B2B food and beverage manufacturing sector.Key ResponsibilitiesDevelop and execute SEM strategies across platforms like Google Ads and Bing AdsManage paid social media ad campaigns on platforms including LinkedIn, Facebook, and YouTubeMonitor and report on campaign performance using analytics tools, providing actionable insightsRequired QualificationsMinimum of 3 years in managing SEM and paid social media campaigns, preferably in a B2B or SaaS environmentStrong understanding of Google Analytics and other analytics / advertising platformsExpertise in bid management, keyword research, ad targeting, and campaign optimizationExperience with A / B testing and conversion rate optimization (CRO)Experience with marketing automation tools is a plus