What are the responsibilities and job description for the Social Media Manager position at SafetyCulture?
SafetyCulture is a global technology company that is helping frontline teams find better ways of working. Our market-leading workplace operations platform gives teams the knowledge, tools, and confidence they need to meet higher standards, work safely, and improve every day.
This is an exciting opportunity for a creative storyteller to bring SafetyCulture’s mission to life for our global audiences. You will work on innovative social and content plays, as well as with iconic sponsorships like the Australian Open and partners like a NASCAR team.
This is the perfect opportunity for someone who lives and breathes social media, has a passion for technology and storytelling, and thrives in a fast-paced, collaborative environment.
How You Will Spend Your Time
This is an exciting opportunity for a creative storyteller to bring SafetyCulture’s mission to life for our global audiences. You will work on innovative social and content plays, as well as with iconic sponsorships like the Australian Open and partners like a NASCAR team.
This is the perfect opportunity for someone who lives and breathes social media, has a passion for technology and storytelling, and thrives in a fast-paced, collaborative environment.
How You Will Spend Your Time
- Developing and executing a global social media strategy that aligns with SafetyCulture’s brand and business objectives.
- Managing and growing SafetyCulture’s presence across key social platforms (LinkedIn, Instagram, Facebook, YouTube and TikTok), leveraging platform trends and insights.
- Crafting compelling content, including posts, videos, graphics, and stories, that resonate with our audiences and spark engagement.
- Managing creators and an influencer program, fostering partnerships to amplify brand reach and engagement.
- Planning, executing, and managing paid social campaigns to boost content and drive performance.
- Monitoring and analysing social media performance, using data and insights to optimize strategies and inform decision-making.
- Partnering with internal stakeholders and executives to amplify SafetyCulture’s thought leadership and employer brand.
- Responding to audience interactions and overseeing community management, building authentic relationships with followers.
- Social media management experience, preferably in a fast-paced tech or agency environment.
- Proven experience growing social media audiences and delivering high-impact campaigns.
- Strong storytelling skills with the ability to create engaging and visually appealing content.
- Expertise in social media tools (e.g. Sprout Social) and analytics platforms.
- Strong understanding of social media KPIs and the ability to translate metrics into actionable insights.
- Familiarity with paid social advertising and campaign management.
- Equity with high growth potential, and a competitive salary
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
- Access to professional and personal training and development opportunities
- Hackathons, Workshops, Lunch & Learns
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
- In-house Culinary Crew serving up daily breakfast, lunch and snacks
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
- Quarterly celebrations and team events, including the annual Shiplt global offsite
- On-site gym, table tennis, board games, books library, and pet-friendly offices
