What are the responsibilities and job description for the Senior Product Marketing Manager, Oncology position at SAGA Diagnostics?
We are seeking a dynamic and strategic Senior Product Marketing Manager, to lead and execute marketing initiatives for oncology products. This role plays a critical part in developing and implementing marketing strategies that drive awareness, adoption, and growth of oncology treatments. The ideal candidate will have a deep understanding of the oncology market, customer needs, and competitive landscape to craft impactful campaigns and initiatives.Key Responsibilities : Develop and execute comprehensive marketing strategies to drive brand awareness, market share, and sales growth for oncology products.Lead the creation of marketing campaigns, promotional materials, and digital content tailored to healthcare professionals, patients, and stakeholders.Conduct market research and competitive analysis to identify trends, opportunities, and customer insights to inform strategic decisions.Collaborate with cross-functional teams, including sales, medical affairs, regulatory, and market access, to ensure cohesive brand messaging and execution.Partner with key opinion leaders (KOLs) and industry experts to enhance brand credibility and engagement within the oncology community.Monitor and analyze key performance metrics, adjusting marketing plans to optimize effectiveness and ROI.Ensure compliance with industry regulations and company policies while executing marketing initiatives.Manage budgets, timelines, and resources to ensure efficient execution of marketing programs.Support sales teams with training materials, presentations, and messaging to enhance customer engagement.Requirements5 years of experience in oncology marketing, diagnostic preferred pharmaceutical or biotech.Strong knowledge of the oncology therapeutic landscape, including treatment pathways, stakeholders, and market dynamics.Proven ability to develop and execute successful marketing strategies in a highly regulated industry.Experience working with cross-functional teams and managing product life cycles.Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.Excellent communication, presentation, and project management skills.Ability to work in a fast-paced environment with multiple priorities.Education :
Bachelor degree in Marketing, Business, Life Sciences, or a related field ideal; MBA or advanced degree preferred.BenefitsWhat We Offer : Competitive Compensation and benefitsOpportunities for career advancement and professional development.A collaborative and innovative work environment dedicated to improving oncology outcomes.This role offers an opportunity to make a significant impact in the oncology space by driving innovative marketing strategies that improve patient outcomes and advance oncology care.
