Sr. Brand Manager

Sagamore Spirit is today part of the Disaronno Intl. portfolio, managed by ILLVA Holding group, among the biggest players in the global branded spirits industry, with a portfolio of premium and super premium brands, marketed and distributed in over 150 markets around the world, with leading positions in Europe and the Americas.

Sagamore Spirit is a contemporary premium American Rye Whiskey proudly produced in Maryland (Baltimore). We are driven to craft the world's best rye whiskey from grain to glass.

THE ROLE

Based in Baltimore, the Sr. Brand Manager will report to the Global Brand Director, Whisky, and will be responsible to define the strategic guidelines and execute the brand plan across all platforms. Will work closely with cross-functional teams, to ensure the brand is consistently and effectively positioned in the marketplace to win with consumers and grow brand value and awareness. Scope of the role can we described as but not limited to:

• Strategy & Planning - Has deep understanding of Brand management, brand identity elements and communication platforms.
• Working closely with research & development to drive the design of the future range architecture.
• Conduct market & consumer research for the development of an ambitious business growth grounded in insights, identifying opportunities for material expansion and incremental brand penetration.
• Prepare budgets and manage expenses to achieve company financial objectives, analyzing the marketing mix and allocate optimal resource investment, driving business results, P&L optimization and sets activity KPIs.
• Brand Plans Implementation - Strive to elevate the quality of the marketing activities implemented to create truly aspirational super premium brand. Demonstrate curiosity and regularly review how super premium brands outside the spirits category present themselves to consumers.
• Oversee the reconciliation of monthly or quarterly the portfolio A&P spend, to ensure that budgets are being spent according to forecasts. Identify & recommend possible re-allocations if necessary.
• People Management - Leads change & transformation required to enable the achievement of long-term goals. Willing to work in teams, fosters a culture of 'insightfulness' and 'curiosity,‘ focused on predicting future needs and behaviors'.
• Responsibilities will be primarily focused on the US and the support of the US business, but will have input and collaboration to global projects and markets.

Requirements:

• Bachelor’s degree with at least 5 years of marketing experience in FMCG company (large multinational firm of the Spirits/ Beverage Alcohol industry experience in the U.S. is a plus).
• Proven track record of successfully delivering brand growth in a highly competitive environment.
• Previous experience of managing Marketing campaigns.
• Detail-oriented approach with ability to work under pressure to meet deadlines.
• Commercial acumen, P&L literate.
• Willingness to travel approximately 25%

Benefits:

• Yearly bonus potential of 20%
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account
• 401(k) Match
• Paid time-off
• Life Insurance

EEO Statement:

All qualified applicants to Sagamore Whiskey, LLC. are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.