Customer Marketing Specialist

Job TitleCustomer Marketing SpecialistJob DescriptionAs a Customer (Lifecycle) Marketing Specialist, you'll work with Customer Marketing Managers to execute and track marketing campaigns that drive retention, advocacy, referrals, migration, and product engagement. You'll build on your marketing experience by supporting with the execution of campaigns across email, webinars, events, and direct mail, helping optimize customer journeys and boost brand loyalty. This role is an opportunity to build on your marketing skills in a data-driven environment while making a real impact on the customer experience at Sage.Minimum Qualifications :

• 2 years of marketing experience (ideally within customer / lifecycle marketing or demand generation marketing)
• Basic understanding of marketing terminology, concepts, funnels and key performance metrics across channels such as email, webinars, events, and direct mail.
• Familiarity with audience segmentation (e.g., by location, industry / vertical) and a general understanding of marketing research.
• Proficiency with CRM tools (e.g. Salesforce, HubSpot) to support campaign tracking and reporting.
• Basic proficiency and hands-on experience using Microsoft Excel for reporting
• Strong communication skills, both written and verbal - you are known for being an active listening and an engaging, inquisitive, proactive communicator.
• Project management skills, with the ability to manage multiple tasks, stay organized, meet deadlines with solutions-focused approach.
• Comfortable working in an agile environment, adapting to shifting priorities, and effectively collaborating with different teams.
• Eager to learn and grow within customer marketing.Location Requirement : Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave)Why Sage? What's In it for you?Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example : https : / / youtu.be / TaXRflh0Nz4?siCVy334Jf-fmYPPIYou'll have the opportunity to learn and grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values : Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.About Your TeamThe Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction-contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life.Key ResponsibilitiesKey Responsibilities :
• Assist in building out and executing customer marketing campaigns across email, webinars, direct mail, and SMS.
• Manage campaign data by importing, organizing, and maintaining accurate records in CRM systems like Salesforce and Outreach.
• Prepares marketing reports by organizing campaign results data to track and optimize performance metrics.
• Coordinate and attend meetings with cross-functional teams (Sales, Marketing Automation, and Product Marketing) to support campaign execution and alignment.Benefits? We have plenty.
• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program : Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation : 5 days paid yearly to volunteer
• 5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)#LI-CH1FunctionPerformance MarketingCountryUnited StatesOffice LocationAtlantaWork Place typeHybridAdvertWorking at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage : sage.com / en-us / company / careers / working-at-sage / Watch a video about our culture : youtube.com / watch?v=h1-vs3zIpncWe celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com. Learn more about DEI at Sage : sage.com / en-us / company / careers / diversity-equity-and-inclusion /