What are the responsibilities and job description for the Director of Marketing position at Sage Hospitality Group?
Why us?
Sage Hospitality Group is set to hire a
Director of Marketing
for the Hotel Van Zandt in Austin, Texas!
Located in the Rainey Street District, Hotel Van Zandt features 319 guest rooms and more than 25,000 square feet of meeting space. You can enjoy live music at our featured restaurant onsite, Geraldine’s, host pool parties, or check out one of the many pop-up events. Join us here to make a difference!
As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.
We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!
Job Overview
Reporting to the Hotel General Manager, the Director of Marketing oversees the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with all departments of the hotel property to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel's identity.
Responsibilities
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
Direct, manage or assist designated hotels and agencies in all areas related to online / digital marketing, including website development and online marketing
Conduct and track on-going email marketing campaigns for a variety of hotel business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages / campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications
Education / Formal Training
A four year college degree or equivalent education / experience
Experience
Required to have a minimum of 4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge / Skills
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment
95% indoor office environment
ID : 2025-26264
Position Type : Regular Full-Time
Property
Hotel Van Zandt
Outlet : Hotel
Category : Sales & Marketing
Tipped Position : Address
605 Davis St
City
Austin
State
Texas
EOE Protected Veterans / Disability
