What are the responsibilities and job description for the Marketing Automation Specialist position at Sage?
Job Description
As a Marketing Automation Specialist, you’ll be part of our Global Marketing Technology, Data, and Automation team, where you’ll manage and optimize marketing automation campaigns using Eloqua. Collaborating closely with Campaign Managers from our Performance Marketing team, you’ll work to understand their needs and use your expertise to advise on the best solutions. You’ll build and refine customer journeys across email, landing pages, and forms—ensuring a seamless and engaging experience that drives customer acquisition and retention.
This role is hands-on and varied, covering everything from building campaigns to email production, testing, quality control, and reporting. You’ll also play a key role in troubleshooting, improving workflows, and identifying opportunities to enhance automation and engagement. Beyond execution, we want your ideas! Whether it’s refining existing journeys, testing new approaches, or optimizing personalization, this role offers room to experiment and improve. If you have advanced expertise in email marketing and marketing automation, and you enjoy working with automation tools, solving challenges, and fine-tuning campaigns for better performance, this role is for you.
Minimum Qualifications:
3 years of experience in marketing automation, with advanced expertise in email marketing.
Extensive experience with marketing automation tools, such as Eloqua, Marketo, HubSpot, Sitecore, ON24, Salesforce, or similar tools.
Strong understanding of data flow in marketing automation, including segmentation, personalization, and performance tracking.
Basic understanding of HTML and CSS for navigation and minor adjustments.
Excellent attention to detail, with the ability to manage multiple projects and stakeholders effectively.
Proactive, hands-on problem solver with a self-starter mindset.
Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management Software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
You'll have the opportunity to grow your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
This role is hands-on and varied, covering everything from building campaigns to email production, testing, quality control, and reporting. You’ll also play a key role in troubleshooting, improving workflows, and identifying opportunities to enhance automation and engagement. Beyond execution, we want your ideas! Whether it’s refining existing journeys, testing new approaches, or optimizing personalization, this role offers room to experiment and improve. If you have advanced expertise in email marketing and marketing automation, and you enjoy working with automation tools, solving challenges, and fine-tuning campaigns for better performance, this role is for you.
Minimum Qualifications:
Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management Software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
You'll have the opportunity to grow your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
Key Responsibilities
Key Responsibilities:
Build and execute automated marketing campaigns in Eloqua, including email journeys, landing pages, and forms, while managing multiple projects and timelines.
Develop and implement A/B testing, personalization, and dynamic messaging to improve engagement.
Manage one-off and always-on automated campaigns, including complex workflows.
Optimize lead flow between Eloqua and Salesforce, ensuring compliance with Sage’s brand guidelines and U.S. data privacy regulations (e.g., CCPA).
Create and update campaign pages in Sitecore, integrate gated content forms, and set up webinars with GoToWebinar.
Analyze and optimize campaign performance, sharing insights with stakeholders.
Support digital marketers by enabling automation for campaigns, events, and lead capture.
Advise peers and campaign managers on segmentation, automation workflows, and technical setup.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
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Benefits? We have plenty.
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