Account Strategist- Digital Specialist

Responsibilities and Expectations:

Account Strategist, Digital Specialists are responsible for strategizing, executing, and optimizing comprehensive digital marketing campaigns to drive business growth for clients. You will lead the development and implementation of multi-channel strategies, with a focus on paid search (Google and Bing), display advertising, LinkedIn advertising, and Meta advertising.

You may manage client relationships and/or work alongside another Account Strategist on select accounts, so strong internal and client-facing communications skills are a must. This role is appropriate for someone with 3 years of digital marketing experience.

·      Reports to Account Director or VP, Accounts

·      This position requires in-office days sporadically throughout each quarter at our Doylestown, PA location.

What you’ll do:

·      Develop comprehensive digital marketing plans encompassing primarily digital strategies, campaign themes, audience segmentation, and goal oriented KPIs.

·      Demonstrate proficiency in utilizing paid digital tools such as Google Ads and LinkedIn Campaign Manager with a deep understanding of their strategic applications.

·      Develop and implement events using Google Tag Manager (GTM) and provide actionable insights by analyzing and reporting data through Google Analytics (GA4).

·      Execute campaign optimizations, utilizing features and techniques to maximize ROI and achieve KPIs.

·      Proactively monitor account activity and performance, providing data-driven recommendations for improvement using tools such as Google Analytics, Search Console, Hotjar, Hubspot, and Databox.

·      Collaborate strategically across content, SEO, website, and design departments.

·      Lead client meetings and engage with high-level executives with confidence, professionalism, and a deep understanding of their business and industry dynamic.

·      Onboard new clients with initiative to learn about their business, products, and market 

·      Manage the timely development of program deliverables in a quality-driven manner

·      Monitor and manage project budgets, ensuring all client deliverables are provided on time and within project scope .  

·      Stay updated on industry trends, technologies, and platform advancements to ensure campaign effectiveness.

·      Is a role model for leadership skills and Sagefrog core values, including Teamwork, Can-Do  attitude, Dependability, and a Commitment to Excellence 

·      Obtain and maintain Google Analytics and Google Search Fundamentals Certifications

·      Obtain and maintain HubSpot Inbound and Inbound Marketing Certifications 

About you: 

·      Able to set expectations with an analytical mindset.

·      Data-driven decision maker able to apply a result-oriented lens to all recommendations

·      Exhibits ownership over accounts and is always prepared with a thoughtful response. 

·      Communicates concisely, precisely, and with purpose and understands the importance of timely communications and managing client issues quickly.

·      Has multi-channel marketing experience, including digital tactics and can speak the language of agency teams (content, creative, digital, web development). 

·      Has experience using and/or knowledge of MarTech, including CRM platforms (i.e. HubSpot), CMS (i.e. WordPress), project management tools (i.e. Asana), digital marketing platforms (i.e. Google Analytics, Google Ads, SEMRush, Social Media Channels, etc.), and other related platforms.

·      Can stay positive professional and solution-oriented under pressure, anticipating concerns or questions from team members and clients.