What are the responsibilities and job description for the Marketing Strategic Planner Connected Devices, Video Marketing Job at Saicon Con position at Saicon Consultants, Inc.?
Marketing Strategic Planner Connected Devices, Video Marketing
Marketing Strategic Planner Connected Devices, Video Marketing
Location : Culver City (hybrid), CA
Posted On : 06 / 21 / 2024
Requirement Code : 68823
Requirement Detail
Overview
We areseeking a highly skilled and experienced Marketing Strategic Planner to joinOur video marketing team.
As thelandscape of streaming video services evolves, particularly on connecteddevices, we need an individual who can partner with internal teams to developand execute strategies that maximize our presence and engagement across variousplatforms. This role is crucial in ensuring our content reaches the rightaudience at the right time, driving growth and brand recognition.
Responsibilities :
1.Collaborate closely with paid media and partner marketing teams to design andimplement paid media strategies that meet acquisition and engagement goals onliving room and connected devices (e.g. smart TVs, gaming consoles, streamingsticks, and other emerging platforms).
2.Create media briefs that outline core campaign objectives, contentprioritization, creative approach, messaging, and learning agendas.
3.Working with cross-functional teams to integrate the content pipeline andprioritization, target audience, various service offerings, and data-backedinsights into media plans and strategies.
4.Work with media and analytics teams to synthesize data into actionable plansand illustrate the contribution of connected device investment towards customerpaid plan growth.
5.Manage and consult on media budget allocations and be able to rationalizeshifts in investment direction.
6.Work with the internal media team to manage relationships with streamingplatforms, device manufacturers, and other relevant partners to negotiateterms, secure placements, and drive promotional opportunities.
7.Stay informed about technological advancements and innovations in the streamingmedia landscape, providing insights and recommendations for future strategies.
Qualifications :
1.Bachelor's degree in Marketing, Communications, Business, or related field;advanced degree preferred.
2.Proven experience in digital paid media and paid media strategy / planning.
3.Experience in streaming services, or related industries, with a focus onstrategy development and implementation are a plus.
4.Strong understanding of connected devices and streaming platforms, includingtheir functionalities, user experiences, and audience behaviors.
5.Demonstrated ability to analyze data and metrics to drive strategicdecision-making and optimize performance.
6.Excellent communication and negotiation skills, with the ability to build andmaintain relationships with key stakeholders.
7.Creative thinker with a passion for innovation and staying ahead of industrytrends.
8.Highly organized with strong project management skills, able to prioritizetasks and meet deadlines in a fast-paced environment.
9.Proficiency in Keynote and familiarity with data analytics tools; experiencewith streaming analytics platforms is a plus.
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