Public Relations/Social Media Specialist

Public Relations/Social Media Specialist

Conveniently located in Morris County with easy access to Routes 287, 280, 80, 10, 24, and the Convent Station train station, Saint Elizabeth University which was established in 1899 by the Sisters of Charity of Saint Elizabeth resides on 150 acres of picturesque rolling hills and lush woodlands. The University offers a quality education in the Catholic liberal arts tradition for students of diverse ages, backgrounds, and cultures. 

Diversity and Inclusion Statement:

Founded by the Sisters of Charity in 1899, Saint Elizabeth University (SEU) is a community of learning in the Catholic liberal arts tradition for students of diverse ages, backgrounds, and cultures. SEU is devoted to providing educational and career training opportunities to traditionally underserved communities and is characterized by small class sizes and a highly communal student-centered culture emphasizing individualized attention.

SEU is a federally designated Minority-Serving and Hispanic-Serving Institution. Our traditional undergraduate population is 38 percent Black and our total enrollment is 30 percent Hispanic, while 47 percent of our students are first-generation college students. In addition, 76 percent of our first-time freshmen are low-income students eligible for federal Pell funding; many come to us with unique challenges related to their financial, social, academic, mental and physical health.

Description of the Position: 

The Public Relations/Social Media Specialist must be able to lead the College’s efforts through traditional media outreach efforts as well as social media platforms. The specialist must be a strong communicator with the ability to effectively write in traditional formats (press releases, magazine articles, website features) and curate content specifically to engage users on Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. The position requires a deep understanding of the fundamental principles of social media marketing, the flexibility to attend campus events, some during the evenings and weekends, and ability to collaborate with campus constituents. A key role for the specialist is to work closely with department heads, institutional advancement, alumni relations and admissions to source stories, assist advancement efforts and engage alumni. Additionally, the individual must have the ability to take and edit photographs and film and edit videos of campus events and student stories. Proficiency in Microsoft office, Photoshop, video editing software (Final Cut Pro/Adobe Premiere) as well as social media platforms such as Facebook, Instagram, LinkedIn, Twitter and YouTube required.

Essential Duties and Responsibilities:

• Conceptualize and create organic advertising campaigns and implement across social media platforms to drive enrollment and increase alumni engagement 
• Schedule daily social media posts on Facebook, Instagram, Twitter and LinkedIn to boost brand awareness 
• Conceptualize, film, edit and release videos of student stories and campus events for use in advertising campaigns, recruitment for admissions and promotion for the Holocaust Center. 
• Use video editing software to handle all aspects of post-production, including audio adjustments, color correcting, manually adding subtitles for ADA compliance 
• Lead the planning and creation of the College’s bi-annual magazine by sourcing stories, directing interviewing subjects, writing stories, pagination and editing the finished product 
• Create and write the content for the College’s e-newsletter 
• Analyze/write articles about events, achievements for the College and profiles of students, alumni and faculty for maximum SEO 
• Work with all departments to constantly update program pages to keep content current 
• Develop, research, write and edit press releases and new stories. Distribute stories via traditional media outlets and promote them on social media platforms
• Liaison with the media in person, on phone and through social media to promote CSE story. Work with faculty and staff to provide required information
• Attend, cover and promote CSE events to the public. (Examples: Fall Fest, Holocaust programs, art openings, book signings, etc.) 
• Maintain press clipping book for Board of Trustee meetings
• Represent College at professional organizations’ functions
• Assist with crisis communication

Requirements

• Education: B.A. in Communication, Journalism or Marketing.   
• Experience: 3 – 5 years
• Specific Skills: Excellent skills required in writing, editing and proofreading. Sufficient skills in taking and editing photographs, filming and editing video.
• Ability to shift between traditional media outreach, magazine, website and press release writing, website writing and new social media platforms.
• Understanding of fundamental principles of social media marketing.
• Competency in Microsoft office, Photoshop, video editing software (Final Cut Pro/Adobe Premiere) as well as social media platforms such as Facebook, Instagram, LinkedIn, Twitter and YouTube. 

Why Choose Saint Elizabeth University?

Saint Elizabeth University offers a positive work environment, dedicated leadership, faculty and staff who are committed to excellence, and an attractive benefits and compensation package. 

Full-time Faculty and Staff Benefits Include: 

• Employer-Subsidized Health Care Plan 
• Dental and Vision Plan 
• Health Savings and Flexible Spending Accounts 
• 403(b) Retirement Savings Plan with Employer Match 
• Group Life and Accidental Death & Dismemberment (AD&D) Insurance at No Cost
• Supplemental Insurance Available for Employee, Spouse and Dependents
• Other Voluntary Plans (Legal, Identify-Theft, Accident, Critical Care, etc.) 
• Employee Assistance Program 
• Tuition Remission for Employee, Spouse and/or Dependents
• Tuition Exchange Program offering Reciprocal Scholarships Nationwide at 600 Colleges and Universities 
• 14 Paid Holidays, as well as the Week after Christmas Off with Pay
• Paid Days Off on Fridays in the Summer Months 
• Birthday as a Paid Day Off
• Generous Vacation Policy
• New Jersey Earned Sick Leave 
• Employee Discount Program

How to Apply

• Applications should consist of a cover letter, resume, proof of certifications and three professional references with email addresses and/or telephone numbers.
• Saint Elizabeth University is an Equal Opportunity/Affirmative Action/ Veterans/ Disability Employer. 
• Applicants from diverse backgrounds are encouraged to apply. 
• Saint Elizabeth University is a designated minority serving undergraduate institution.

EEO/AA Statement:

Saint Elizabeth University aspires to create a community based on the collaboration, innovation, creativity and belonging. Our collective success depends on the robust exchange of ideas - an exchange that is best when the rich diversity of our perspective, backgrounds and experiences flourish. To achieve this exchange, it is essential that all individuals feel and experience an environment where they are welcome, safe, secure, and heard. As such All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, marital status, pregnancy, genetic information, gender identity or expression, age, disability, veteran status, or any other classification protected by Federal, state, or local law. Any information provided will be used only in the compliance of data for EEO/Affirmative Action reporting. Completion of this data is voluntary and will not affect your opportunity for employment and/or terms or conditions of employment.