What are the responsibilities and job description for the Loyalty Specialist position at Salata Franchise LLC?
Description
Calling All Foodies!
Company Introduction
At Salata, our concept is and will always be simple; your salad is what you make it. As a built-to-order salad kitchen with more than 50 fresh toppings, five salad bases, a dozen house-made, gluten-free dressings, our guests can fully customize their salads and wraps exactly how they want with no restrictions. There are many other salad concepts like ours out there, but when you walk into a Salata we want our guests to feel like they can do, be, and create anything they want—because they can.
We believe that when our human growth reflects the growth of our salad ingredients, we can all thrive together – as unique individuals and as one healthy community. Since our humble beginnings in 2005, our people have been the key ingredient that has driven us forward from one restaurant in the downtown Houston tunnels, to more than 90 corporate-owned and franchise locations across Texas, Georgia, Southern California, Louisiana and Charlotte, NC. With plans to open in multiple new markets including Arkansas, this salad kitchen is poised for growth and to push forward with our goal to share fresh, healthy food with all communities. We need enthusiastic, positive thinkers and self-starters to help us reach that goal.
Requirements
About the Role
Reporting to Digital Marketing Manager, the Loyalty Specialist at Salata is a new position and was created to assist in the day-to-day operation and analysis of guest facing initiatives that leverage the Salata customer experience program, mobile app, and loyalty platforms. Working inside the marketing team, this role utilizes a technical acumen to navigate and execute various consumer intelligence and engagement platforms, though coding knowledge is not required. The Loyalty Specialist develops, executes, and analyzes 1:1 marketing campaigns, loyalty programs, and member retention and supports Salata’s customer experience program and other new technology marketing projects in areas as needed. If you love analyzing consumer data and behavior to adjust and optimize loyalty campaigns, while working as part of a close-knit team, this may be the opportunity for you!
Benefits & Perks!
- Free salads
- Flexible work schedule
- Competitive Pay
- Medical, Dental, Vision
- 401(k)
- 401(k) Matching
- Paid Time Off
- Holiday Pay
- Growth Opportunities
Loyalty Specialist Core Responsibilities
As the Loyalty Specialist, you will play a key role in enhancing customer engagement and driving brand loyalty. You will be responsible for developing, implementing, and managing loyalty programs that resonate with our customers and encourage repeat business.
Typical activities include, but are not limited to:
Email Marketing: Design and execute email marketing campaigns, segmenting audiences to maximize engagement and retention.
- Program Development: Design and implement loyalty programs that align with business goals and enhance customer retention.
- Customer Engagement: Create strategies to increase customer participation in loyalty programs through targeted marketing campaigns and promotions.
- Data Analysis: Monitor and analyze loyalty program performance metrics, customer feedback, and market trends to identify areas for improvement and growth.
- Collaboration: Work closely with the marketing team and guest retention department to ensure cohesive messaging and execution of loyalty initiatives.
- Customer Support: Address customer inquiries related to the loyalty program and resolve issues promptly to enhance customer satisfaction.
- Reporting: Prepare regular reports on program performance and present findings to management, highlighting successes and areas for improvement.
- Training: Provide training and support to staff on the loyalty program and best practices for promoting customer engagement.
Qualifications & Skills
- 3 years of experience in loyalty marketing, customer engagement, or a related role
- 4-year degree
- Knowledge of CRM, Paytronix a must
- Experience in restaurant or Franchising
- Must have a driver’s license
- Must have a clear MVR report
- One week of restaurant training is required at a Salata location.
Physical Demands
- Function in a fast-paced, restaurant, office environment
- Sit for an extended period of time
- Hand/Finger dexterity
- Occasionally lift 50 lbs. or more
.Work Environment
This job operates out of the Home Office in Houston and remotely from home office.
Position Type/Expected Hours of Work
This is a full-time exempt position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Occasionally, this position may work on weekends.
Travel: 10%-20%
Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected based on assigned territory.
Home Office Location
16720 Park Row
Houston, TX 77084
*Salata Holdings, LLC is an Equal Opportunity Employer
*Salata participates in the federal government's E-Verify program. All applicants applying must be authorized to work in the United States