What are the responsibilities and job description for the Social Media Coordinator Job at Salata Holdings, LLC. in Houston position at Salata Holdings, LLC.?
Description
Title : Social Media Coordinator
Department : Marketing
Position Type : Exempt
Calling All Foodies!
Company Introduction
At Salata, our concept is and will always be simple; your salad is what you make it. As a built-to-order salad kitchen with more than 50 fresh toppings, five salad bases, and a dozen house-made, gluten-free dressings, our guests can fully customize their salads and wraps exactly how they want with no restrictions.
We believe that when our human growth reflects the growth of our salad ingredients, we can all thrive together – as unique individuals and as one healthy community. Since our humble beginnings in 2005, our people have been the key ingredient that has driven us forward from one restaurant in the downtown Houston tunnels to more than 100 corporate-owned and franchise locations across Texas, Georgia, Southern California, and Louisiana.
About the Role
Reporting to the Brand Manager, the Social Media Coordinator plays a vital role in helping Salata connect with communities and promote healthier, tastier lifestyles. This outgoing and innovative position demands a strong social conscience and a passion for the restaurant industry. The coordinator will contribute to the development of the brand's annual marketing calendar and establish the brand’s tone of voice across all social platforms.
Core Responsibilities
- Maintain all the Brand’s social media accounts including Instagram, Facebook, Tik Tok, and Twitter.
- Develop, implement and manage our organic and social media strategy including monthly social media calendars, local social media strategies for new restaurant openings, post openings, and LRM.
- Responsible for content creation, including filming and editing video and photos, and copy for all social posts.
- Stay up to date with the latest social media best practices and technologies.
- Define the most important social media KPIs and goals to monitor for success.
- Maintain all Salata Locations on Facebook Business Manager, ensuring that guest engagement is mutual, and all locations have a Facebook page with correct business details.
- Manage and oversee social media content on all channels.
- Measure the success of every social media campaign and create reports.
- Work with the field team to guide franchisees in the development of local social media content for their local Facebook pages and maintain approval process through social scheduling platform.
- Use social media marketing tools currently in use by Salata including Yext.
- Work with graphic designer and creative agency to ensure content is appealing and maintains brand standards.
- Collaborate with Marketing and Operations teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Comfortable being the subject in the content.
Qualifications & Skills
Physical Demands
Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
This job operates out of the Home Office in Houston and remotely from home office.
Position Type / Expected Hours of Work
This is a full-time exempt position. Days and hours of work are Monday through Friday, 8 : 00 a.m. to 5 p.m. Occasionally, this position may work on weekends.
Travel : 10%-20%. Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected based on assigned territory.
Home Office Location : 16720 Park Row, Houston, TX 77084.
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