What are the responsibilities and job description for the Account Executive Bi-lingual Media Sales position at Salem Media Group, Inc?
Overview
Salem Media Group – Portland offers an exceptional opportunity for a Bi-Lingual Media Strategist / Account Executive. We are looking for a highly motivated sales professional to join our growing on-air and digital sales team specifically focusing on our local Hispanic communities and companies. The individual who is hired will sell and manage our multi-media marketing solutions including digital, radio and event sales to local small and medium-sized businesses. The measurement of success is through reaching monthly, quarterly, and annual sales goals while developing new business opportunities designed to meet and exceed client expectations.
Responsibilities
- Prospect for local and regional business. Reach decision makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.
- Research and stay current on all local digital marketing trends and opportunities.
- Create and present strategic marketing proposals for key accounts and new business decision makers.
- Accurately project revenues, meet and exceed monthly budgets for all product lines and exceed annual budgets.
Qualifications
- Bi-lingual Spanish and cultural sensitivity to understand nuances in communication.
- Experience in cross-cultural sales environments.
- A demonstrated track record of exceeding sales goals in both on-air and on-line media
- Knowledge of and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and how they are positioned in the marketplace.
- A demonstrated ability to understand categories of businesses to prospect for new clients.
- A history of doing in-depth needs analysis designed to uncover a client’s needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
- Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
- Proven track record of developing a business marketing strategy for local and regional clients.
- Maintain an appropriate professional appearance and demeanor.
- A demonstrated ability to work with a diverse group of clients.
- Demonstrated knowledge of Microsoft business software (MS Word, Outlook, PowerPoint, Excel, etc.) and ability to quickly learn to utilize new software applications for prospecting and market insights (Miller Kaplan, Compass Borrell, Neilsen, RAB, etc.).
Benefits
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
#advertising #sales #media #broadcast #radio #digital #marketing #bilingual
#HP1 #ZR
