What are the responsibilities and job description for the Media Strategist position at Salem Media Group?
Overview :
Salem Media - Little Rock offers an exceptional opportunity for a Media Strategist / Account Executive . We are seeking a highly motivated sales professional to join our growing on-air and digital sales team.
The individual selected will sell and manage multi-media marketing solutions, including radio, digital, and event sales, targeting local small and medium-sized businesses. Success will be measured by reaching monthly, quarterly, and annual sales goals, while continuously developing new business opportunities to meet and exceed client expectations.
Responsibilities :
Prospect for local and regional businesses, reaching decision-makers, setting meetings, analyzing client needs, and creating and delivering compelling advertising presentations that align with client objectives.
Conduct research and stay current on local digital marketing trends and digital marketing opportunities.
Create and present strategic marketing proposals to key accounts and new business decision-makers.
Accurately project revenues, meet and exceed monthly sales targets across all product lines, and surpass annual sales goals.
Qualifications :
A proven track record of exceeding sales goals in both on-air and online media.
In-depth knowledge of digital products and their positioning and sale in the marketplace.
Experience in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT / CTV, social media, Email Marketing, Chat, Website Development, and other digital marketing solutions.
A demonstrated ability to identify and understand business categories to target for prospecting.
History of performing in-depth needs analysis, uncovering client needs, and providing tailored solutions backed by data that justifies the sale.
Exceptional written and verbal communication skills, with the ability to present multi-faceted solutions to clients or groups.
Proven success in developing business marketing strategies for both local and regional clients.
Maintain a professional appearance and demeanor in all client-facing situations.
Ability to work effectively with a diverse group of clients across various industries.
Benefits :
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement :
Come see how Salem is DIFFERENT and why we've been certified as a Great Place to Work and as a Best and Brightest equal opportunity employer.
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