Marketing Coordinator Job at Salem's Fresh Eats in Tampa

Description : Job Description MARKETING COORDINATORRESPONSIBILITIES WILL INCLUDE : Content Planning & ExecutionEnsure national marketing programs are properly implemented in assigned restaurants, act as representative to restaurant to provide additional communication or follow-up regarding national programsManage all collateral needs for the restaurants including menus.Collaborate with operations, IT and other cross functional departments as necessaryDevelop and execute sponsorships and promotions to build brand awareness / sales at restaurantsCommunicate promotions, special events and other local marketing opportunities to all partnersAttend networking and community eventsDevelop / execute measurable Local Store Marketing programsSecure and coordinate food-sampling opportunitiesWork with agency partners to develop, execute and manage local, national and social media calendarsRequirements : Media Planning & ExecutionCoordinate traffic of materials and media (Radio, TV, Print, etc.) to support limited time offers and other national and local promotionsAssist with creative development including feedback, kickoff, creative brief process and schedulingManage social media sites, create engaging posts and content to drive fan base and consumer engagementSales & AnalysisMonitor trends and report findings to senior management including competitor pricing / promotions, product sales mix, sales and transactionsAnalysis of email marketing and loyalty campaigns, while making recommendations for improvementTechnologyHandle the creative design, delivery, customer list creation and segmentation, personalization and messaging, scheduling, analytics and test-and-learn strategies for all email and loyalty marketing communicationsManage on-line ordering program and ensure proper implementation of program at the field levelDevelop and maintain plans and timelines for all email, loyalty and social deployment growth initiativesField VisitsCoordinate marketing efforts of new store openingsTour restaurants at monthly; ensure marketing materials are properly displayedEducate field on marketing best practices and proper local restaurant marketing executionCompetitive ResearchResearch competitive landscape for activities related to local and / or national programs, LSM, fundraisers, etc. and provide updates as neededKnowledge, Skills and AbilitiesFamiliarity with restaurant and marketing operations desiredGraphic Artist ability preferredProficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.)Strong writing, editing, communication and people skillsStrong organizational, multi-tasking and prioritizing skillsFour-year degree preferred; work experience may substitute for degreeMotivated individual with positive, up-beat attitudeDemonstrates a sense of urgency and ability to meet deadlinesMust be flexible and able to work some nights and weekendsWorks well under pressureProactive self-starter with desire to learn, grow and be challengedAdheres to and promotes company values and policies and displays a strong ethical character capable of handling confidential informationAdditional Info : BenefitsCompetitive payBenefits include : Medical / Dental / Vision / Vacation PaySalem's is an Equal Opportunity & E-Verify EmployerJob Type : Full-time